Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (793)
How GLP-1 Drugs Are Reshaping Gym Business Models
GLP-1 drugs are fundamentally changing who walks into gyms and why they stay, forcing operators to rethink programming, coaching, and retention from the ground up.
FitnessKPI's $1.4M Raise Signals a BI Gap in Gym Ops
FitnessKPI's $1.4M seed round exposes the analytics gap most gym operators still can't close, as the Barcelona BI platform targets the US market.
How to Sell Coaching to Employers in 2026
Employer-sponsored coaching is the fastest-growing B2B revenue channel in a $5.8B market. Here's how to pitch, price, and close corporate contracts.
5 Trends Reshaping the Coaching Business in 2026
The coaching market hits $5.8B in 2026, but growth isn't equal. Here's which structural shifts pose the real threat to independent coaches, ranked by urgency.
The $5.8B Coaching Market: What It Means for Coaches
The coaching market hits $5.8B in 2026. Here's how independent coaches should restructure pricing and positioning to capture the B2B demand driving that growth.
Oura's $625M Bet: Wearables Meet Primary Care
Oura's $625M acquisition of Counsel Health reframes wearables as clinical care platforms, forcing fitness brands to prove their data delivers measurable health outcomes.
Nutraceuticals' Clinical Pivot: What Brand Leaders Must Act On
SupplySide Global 2026 confirmed nutraceuticals is pivoting to clinical-evidence ingredients. Brand leaders that don't act on sourcing and claims face margin loss within two years.
Drip Gym Goes National: What At-Home IV Therapy Signals for Brands
Drip Gym's 50-state at-home iron infusion launch signals a commoditization shift fitness brands can't afford to ignore. Here's where the real margin lives.
Korean Sportswear Brands Are Going Global
XEXYMIX, Andar, and other Korean activewear brands are executing deliberate global expansion strategies in 2026, targeting markets lululemon and Nike dominate.
Boutique Franchise Expansion: What PVOLVE and JETSET Signal
PVOLVE and JETSET Pilates are scaling through multi-unit operators and regional clustering, a shift that closes local markets faster than independent studio owners expect.
The First 60 Days: Your Only Real Retention Lever
Most gym churn is decided in the first 60 days. Here's the operational system that closes the gap before members disengage.
TDR Capital's £2.3B David Lloyd Bet: What It Signals
TDR Capital's £2.3B continuation fund for David Lloyd signals PE's long-term conviction in premium gym recurring revenue. Here's what it means for operators.
Velocity AI Raises $1.95M to Bring VBT to Every Gym
Velocity AI's $1.95M raise brings AI-powered bar-speed coaching to everyday lifters, forcing independent trainers to rethink what they charge for.
Chief Launches Standalone Coaching as AI Reframes Executive Demand
Chief's standalone ICF-credentialed coaching launch signals that premium executive coaching is decoupling from community platforms, creating a clear pricing opening for credentialed coaches.
Betterness Raises $3.5M to Build Local Wellness Networks
Betterness raised $3.5M to build neighborhood wellness networks. Here's what the aggregator model means for independent coaches' margins and client acquisition.
Weak US Consumer Sentiment Is Dragging Supplement Sales
Novonesis CEO flags weak US consumer sentiment as a direct drag on supplement sales, creating concentration risk for brands over-reliant on North American revenue.
Billion-Dollar Supplement Deals: The New Normal
P&G, Kirin, and Bain Capital have spent over $6.8B acquiring Thorne, Jamieson, and Vitabiotics, reshaping supplement competition for independent brands.
Athleisure DTC: Personalization Is Lifting Average Order Value
Athleisure is headed for $952B by 2035. The brands capturing that growth are using DTC personalization and virtual try-on to lift average order value now.
Gym Owners Are Blind to Their Retention Problem
Only 19.2% of gym owners flag retention as a core problem, yet data shows gyms lose ~7% of members monthly. Here's why that gap is a financial liability.
Crunch's $800M Bond Sale: What It Signals for Gym Operators
Crunch Fitness is raising $800M via asset-backed bonds, signaling an HVLP arms race that independent operators can't match on price. Here's what it means strategically.
Boutique Fitness Hits $60.9B: The Independent Studio Opportunity
The boutique fitness market is heading for $60.9B by 2031, and independent studios are forecast to outgrow franchises. Here's what operators need to act on now.
Gym Owners Earn Less Than Their Coaches: What the Data Says
Gym owners earn a median $33.40/hr versus $35 for their coaches, per the 2026 Two-Brain Report. Here's what the data says about fixing it.
Enhance Raises $18.2M to Own Personal Training Software in HVLP Gyms
Dubai-based Enhance raised $18.2M to bring AI-powered personal training software to Crunch Fitness and UFC Gym. Here's what it means for coaches.
Altro Health Raises $7M to Let Trainers Offer GLP-1s and Peptides
Altro Health's $7M seed round lets trainers offer GLP-1s and peptides, creating a new revenue tier but raising real questions about scope of practice and liability.