Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (608)
REVL Training Enters the US: What It Means for Gym Operators
REVL Training's Florida launch signals a new wave of APAC fitness franchises targeting the US. Here's what gym operators need to know.
Private Capital Is Targeting Gyms: What Operators Must Know
M&A activity in fitness has more than doubled in a decade. Here's what independent gym operators must understand about private equity's roll-up playbook.
Executive Fitness Coaching Is Booming. Here's the Business Case
Executive fitness coaching is becoming a high-margin niche as business leaders treat health as a performance input. Here's the business case for coaches ready to compete.
The Six-Month Retention Cliff Gym Owners Must Fix
2026 data shows gym retention at 66.4%, with half of new members gone within six months. Here's how operators can fix it structurally.
Gold's Gym Signs 15-Unit Deal in Southern California
Gold's Gym signs a 15-unit franchise deal with Roknipour Investment Group in LA and Orange County, showing how legacy brands are using property-experienced operators to scale fast.
How Independent Gyms Are Beating Chains With Proximity
Independent gyms are outperforming chains on satisfaction and retention by anchoring to proximity, fixed coaching, and community. But the data gap with HVLP operators remains a real threat.
HVLP vs Studios: Who's Actually Winning the Foot Traffic Surge?
HFA's August 2026 FIT Tracker confirmed the year's strongest foot traffic gain, with HVLP facilities and boutique studios leading across 8 of 9 U.S. Census divisions. Mid-market clubs are the clear laggard.
The $325B Supplement Market: What Brands Must Do Now
The global supplement market hits $325B by 2034. Here's where brand operators should focus: delivery innovation, women's health whitespace, and compliance as competitive advantage.
Oura's IPO Signals a Wearable Platform Shift
Oura's $15.6B NASDAQ IPO, powered by 121% subscription revenue growth, sets a new benchmark: wearable health platforms, not devices, now drive valuation.
The Pilates Equipment Boom Operators Are Still Underpricing
Pilates equipment is growing at 6.83% CAGR through 2035, but the real opportunity lies in the Reformer-vs-Mat split most operators are misreading.
Magic AI Raises $11M to Crack the US Market
Magic AI closes an $11M Series B with Soho House backing, signaling a luxury hospitality distribution play over direct-to-consumer in the US fitness mirror market.
Structured, Social, Competitive: The Gym Model Winning in 2026
The fastest-growing gym model in 2026 pairs structured coaching with competitive community. Here's what operators need to know before the window closes.
Oura's $16B IPO: The Wearable Brand Playbook
Oura's $16B Nasdaq IPO confirms the wearable market has split permanently. Here's what fitness brands must do with that signal.
PE Is Resetting Gym Valuations: What Operators Must Know
PE now backs 60%+ of top U.S. gym chains. Here's what independent operators must understand about the valuation reset reshaping exits, lending, and competition.
5 Fitness Trends Reshaping Gym Strategy in 2026
Five forces are converging to reshape gym strategy in 2026. Operators who see them as one unified member value redesign will outperform those chasing each trend separately.
The Wearable Market Is Splitting in Two: What It Means for Brands
The 2026 wearable market is splitting: sub-$200 devices are declining while the $200–$400 tier surges, and 67% of $2.2B in funding went to Oura and WHOOP.
Gummies, Shots, Drinks: Why Format Now Beats Formula
Format is now the primary battleground in the $209.5B supplement market. Gummies and liquid shots are outpacing pills on retention, VC funding, and margin.
RITFIT's $150K BCRF Bet: The Women's Health Brand Play
RITFIT's $150K annual BCRF partnership is a masterclass in cause-marketing as brand differentiation inside a $36B fitness equipment market.
Korea's 10M Runners: What the Autumn Gear Surge Means for Brands
South Korea's 10M active runners are driving a measurable autumn gear surge. Here's what the seasonal demand signal means for global brand strategy.
Technogym's US Pilates Reformer: What It Means for Gyms
Technogym's entry into the US Pilates reformer market signals that the format is moving from boutique specialty to full-service gym standard. Here's what operators need to evaluate.
One Crunch Franchisee Signs 25 Yoga Joints: The Multi-Brand Play
A Crunch Fitness franchisee's 25-unit Yoga Joint deal reveals how top operators are building multi-brand fitness portfolios to own the full customer lifecycle.
Group Coaching Revenue Model: Why Coaches Underestimate It
Group coaching at $75/month looks cheap until you run the numbers. At 20 clients, it outearns a full 1-on-1 roster in a fraction of the delivery hours.
The $209B Supplement Market: Why Liquid Formats Are Winning
The supplement market hit $209.5B in 2025, but the real story for brands is the structural shift toward liquid formats, biosensor personalization, and experiential retail.
Sports Nutrition Hits $93.8B in 2026: Where the Money Is
The sports nutrition and weight management market hits $93.81B in 2026. Here's where growth is concentrated and which segments are already saturated.