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Strategic intelligence for fitness professionals

Data, analysis and trends for coaches, nutritionists and physiotherapists.

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For coaches Pricing, client acquisition, retention, business models. Everything to grow your coaching business.

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For gym owners Market trends, member retention, operations, tech. The data to make the right decisions.

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For fitness brands Consumer behavior, product innovation, competitive benchmarks. Market intelligence.

Pro Gym

Two Visits a Week: The Retention Number That Changes Everything

New enterprise data shows members who visit twice a week stay 7 months longer, and 4+ staff interactions monthly boosts renewal odds by 80%.

Aug 5, 2026 · 6 min read

Pro Gym

Planet Fitness Exits Bravo Fit: What the Deal Signals

Planet Fitness exits its Bravo Fit stake as Franchise Equity Partners takes over, while Bay Club drops $42M on a premium California club. Here's what both deals mean.

Aug 4, 2026 · 6 min read

Pro Gym

A $298B Market by 2034: Where Gym Operators Should Bet

The global fitness club market hits $298B by 2034 at a 9.66% CAGR. Here's where smart gym operators should allocate capital now.

Aug 4, 2026 · 6 min read

Pro Gym

Anytime Fitness Hits 6,000 Gyms and Pushes Global

Anytime Fitness opened its 6,000th gym in 2026 and is targeting Europe, Latin America, and the Middle East. Here's what it means for the global fitness market.

Aug 4, 2026 · 6 min read

Pro Coach