Strategic intelligence for fitness professionals
Data, analysis and trends for coaches, nutritionists and physiotherapists.
Latest insights
REVL Training Enters the US: What It Means for Gym Operators
REVL Training's Florida launch signals a new wave of APAC fitness franchises targeting the US. Here's what gym operators need to know.
Private Capital Is Targeting Gyms: What Operators Must Know
M&A activity in fitness has more than doubled in a decade. Here's what independent gym operators must understand about private equity's roll-up playbook.
Executive Fitness Coaching Is Booming. Here's the Business Case
Executive fitness coaching is becoming a high-margin niche as business leaders treat health as a performance input. Here's the business case for coaches ready to compete.
The Six-Month Retention Cliff Gym Owners Must Fix
2026 data shows gym retention at 66.4%, with half of new members gone within six months. Here's how operators can fix it structurally.
Gold's Gym Signs 15-Unit Deal in Southern California
Gold's Gym signs a 15-unit franchise deal with Roknipour Investment Group in LA and Orange County, showing how legacy brands are using property-experienced operators to scale fast.
How Independent Gyms Are Beating Chains With Proximity
Independent gyms are outperforming chains on satisfaction and retention by anchoring to proximity, fixed coaching, and community. But the data gap with HVLP operators remains a real threat.
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