Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (608)
Strava Launches Combined Subscription With Runna: What It Means for Running Brands
Strava's March 2026 Runna bundle shifts the platform from logging to coaching, opening new ad and sponsorship inventory brands haven't had access to before.
Europa Sports and Lone Star Distribution Merge: Supplement Distribution Is Consolidating Fast
Europa Sports Products and Lone Star Distribution merged to form Europa Sports Nutrition, reshaping how supplement brands access specialty retail across the US.
Vuori at $5.5B and Heading for IPO: What Challenger Brands Tell Us About the Activewear Market
Vuori just raised $825M at a $5.5B valuation with an IPO on the horizon. Meanwhile Lululemon is down 70% from its 2023 peak and its CEO has resigned. This isn't a cycle. It's a market share transfer. A structural analysis of what's reshaping the premium activewear landscape.
Creatine's Market Is Set to Quadruple by 2030 — Here's What's Driving It
The creatine market is projected to hit $4.2B by 2030, fueled by women, menopausal adults, and wellness consumers redefining who the ingredient is actually for.
73 Million Baby Boomers Will All Be Over 65 by 2030. Is Your Gym Ready?
Adults 65 and older already visit gyms more than any other age group. All 73 million baby boomers will cross that threshold by 2030. A practical guide for gym operators on programming, positioning, and facility decisions to capture this loyal, financially stable, and growing demographic.
LifeFit Group Acquires Just Fit Clubs, Surpasses 200 European Gyms
LifeFit Group cleared its 21-club Just Fit acquisition in Germany, surpassing 210 locations and accelerating Europe's fastest gym consolidation run under Waterland PE.
HGGC Acquires Grand Fitness Partners: Private Equity's Continued Bet on Budget Gyms
HGGC's acquisition of Grand Fitness Partners signals accelerating PE consolidation in budget gyms. Here's what independent operators need to understand.
The protein supplement boom: opportunity or saturation?
The protein supplement market doubled to $21B in three years. Here's where margins live, which segments are growing, and whether there's still room to compete.
Oura Acquires Doublepoint: The Smart Ring Is Building Toward Gesture Control — and Likely an IPO
Oura acquired gesture-AI startup Doublepoint on March 5, 2026, signaling its push to become the ambient biometric OS of the body ahead of a likely IPO.
What the HFA Show 2026 Signals for Gym Operators in the Next 12 Months
HFA Show 2026 drew 10,300 registrants and flagged four clear signals: smart equipment as baseline, recovery as a revenue line, pickleball as a floor-space play, and AI as a staffing lever.
Weight Management Supplements: 17.9% CAGR, the Fastest-Growing Supplement Category
Weight management supplements are growing at 17.9% CAGR, the highest rate in the entire supplement industry. Market intelligence on what's driving it and what it means for brands in this space.
Fitness Club Market 2026: The Numbers Every Gym Owner Should Know
The global fitness club market hits $135.7B in 2026. Here's which segments are winning, which are stalling, and what moves separate growing clubs from struggling ones.
Why 73% of gyms lose members in January
January sign-ups mask a serious retention problem. Here's why most gyms lose members in months 2-3 and what high-retention facilities do differently.
Gym Member Retention in 2026: The Strategies That Actually Work
Half your new members quit within 90 days. Here's how smart gyms use onboarding, community, and data to stop the bleed and grow profits.
Low-cost vs premium vs boutique: which model in 2026?
A data-driven breakdown of low-cost, premium, and boutique gym models in 2026. Revenue, margins, retention rates, and market share shifts compared.
How to Accept HSA Payments at Your Gym or Fitness Studio
A step-by-step guide for gym operators on setting up HSA payment acceptance, from MCC classification to staff training and documentation workflows.
Gym member retention: key numbers for 2026
Hard data on gym member attrition rates, the critical 90-day dropout window, and proven retention strategies to reduce churn in 2026.
The technologies transforming gyms
From contactless access to AI coaching, here's what gym technology actually delivers on retention and operations, and what's just expensive noise.
HSA Gym Memberships: The $500-Per-Year Opportunity for US Fitness Operators
US gym memberships are now HSA-eligible up to $500/year following the One Big Beautiful Bill Act. Here's what the opportunity looks like for fitness operators and how to act on it.
Playlist and EGYM Merge at $7.5B in the Biggest Fitness Tech Deal Ever
Playlist and EGYM announce a $7.5B merger backed by $785M in equity, creating the world's largest fitness tech platform. Here's what gym operators need to know.
The Coaches Growing Fastest in 2026 Don't Just Program Workouts. They Coach the Whole Person.
Clients in 2026 expect more than workout programming. According to Trainerize's industry report, coaches who integrate nutrition, sleep, and stress into their service see significantly stronger retention and 25-40% higher monthly revenue. A practical guide to making that shift without overstepping your scope.
The State of Personal Training in 2026: What the Trainerize Industry Report Actually Reveals
The 2026 Trainerize report shows 80% of coaches struggling with client acquisition. Here's what the data reveals and what growing coaches are doing differently.
AI and Personal Training in 2026: What the Tools Actually Do (and What They Don't Replace)
AI coaching tools like Strava's Runna handle programming and admin well. Here's what they can't replace, and how smart coaches use both.
Hybrid Coaching Is Now the Dominant Business Model for Trainers in 2026
Hybrid coaching is the industry standard in 2026. Here's how top trainers structure their offers to maximize revenue per hour and cut client churn.