Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (614)
GLP-1 Users Are Driving Gym Membership Growth
William Blair data shows GLP-1 users join gyms at higher rates. Here's how operators can build programming to capture and retain this medically motivated cohort.
On-Device AI Is Reshaping Coaching Revenue in 2026
Morgan Stanley's May 2026 analysis confirms on-device AI is compressing traditional coaching revenue. Here's how to reposition before the market does it for you.
GLP-1 Clients Are a $100M Coaching Opportunity You Can't Ignore
Nourish's $100M Series C signals that GLP-1 medication users are an underserved, high-paying coaching segment. Here's how to build the protocols that capture it.
Crunch at 115 Clubs: What Franchise Scale Means for Coaches
Fitness Ventures now operates 115 Crunch locations across 30 states. Here's what that franchise scale means for independent coaches and trainer agencies.
Healthy Extracts Buys Imaraïs: The Ingestible Beauty Play
Healthy Extracts' $20M acquisition of Sommer Ray's Imaraïs Beauty reveals how supplement brands are using celebrity-anchored ingestible beauty lines as retail distribution wedges.
GymNation's $100M BlackRock Bet: What It Signals
BlackRock's HPS arm just committed $100M to GymNation, the biggest institutional bet on a value gym operator in 2026. Here's what it means for fitness brands.
Fitness Equipment Market Hits $18.4B: Where the Margin Is
The $18.4B fitness equipment market projection masks a sharp divide: connected, IoT-enabled brands capture recurring margin; pure hardware plays face commoditization.
Private Equity Eyes Eastern European Gyms: The 18GYM Case
Enterprise Investors committed up to $22.4M for a stake in Romania's 18GYM. Here's what the deal signals for operators across Eastern Europe.
Planet Fitness Investor Exit: What the Signal Means
Sea Cliff Partners sold 102,000+ Planet Fitness shares in Q1 2026 as the stock fell 47.4%. Here's what that exit signals for budget gym operators.
HFA FIT Tracker: How to Use Foot Traffic Data Strategically
The HFA FIT Tracker, launched April 2026, gives gym operators sector-wide foot traffic benchmarks across 11,000 US facilities. Here's how to use them.
Client Acquisition in 2026: Systems Beat Marketing
A May 2026 report argues fitness coaches gain predictable revenue through structured acquisition systems, not ad volume. Here's how to build one.
MyFitnessPal Buys Cal AI: What Coaches Must Know
MyFitnessPal acquired Cal AI in March 2026, its third AI nutrition deal in 14 months. Here's what coaches need to audit before the consolidation hits their clients.
CoachHub Uses Coaching Week to Set AI Standards
CoachHub used International Coaching Week 2026 to set AI quality standards. Here's what that means for independent coaches competing for the same clients.
11 New OTC Categories Redraw the 2026 Supplement Map
The 2026 U.S. News OTC Report identifies 11 new supplement categories driven by precision and life-stage targeting. Here's what product teams must act on now.
Peloton Q3: Pilates Up 48% and the Fall Hardware Play
Peloton's Q3 2026 results show $631M revenue and 48% Pilates growth, signaling a hardware and B2B push competing brands can't ignore.
81M US Gym Members: What's Behind the Record and What Isn't
The HFA confirms a record 81M US gym members at 26.1% penetration, but a 32% annual churn rate means operators must fix retention, not just celebrate growth.
European Gym PE Roll-Ups Keep Accelerating in 2026
Bencis-backed SportCity's May 2026 acquisition of Wellness Profi Center Purmerend is the latest signal that European gym PE roll-ups are accelerating across multiple sub-markets simultaneously.
Fitness Ventures Hits 115 Crunch Locations After $50M Deal
Fitness Ventures acquired 22 Crunch locations from Harman Fitness, reaching 115 gyms across 30 states and committing $50M+ to facility upgrades.
WHOOP at $10B: The Coaching Business Moves That Follow
WHOOP's $10.1B valuation isn't just a consumer story. Here's what the Series G means for how independent coaches should price, position, and build workflows now.
Subscription Models: How Trainers Build Predictable Revenue
Session-based pricing leaves coaches exposed to churn and income gaps. Here's how subscription and tiered recurring models build structural revenue stability.
mHealth Biometrics and Coaching: The T2D Study Coaches Need
The MOTIVATE-T2D trial validates platform-delivered, biometric-linked coaching for Type 2 Diabetes. Here's what it means for your practice and B2B pitch.
Unilever's $1.2B Grüns Buy: What It Signals
Unilever's $1.2B acquisition of Grüns signals that CPG giants are paying premium multiples for supplement brands with retail velocity and community trust.
Nourish's $100M Round: The GLP-1 Brand Opportunity
Nourish's $100M Series C signals a structural opening for fitness brands ready to serve the fast-growing GLP-1 patient market with protein, training, and clinical partnerships.
The Influencer Brand Acquisition Playbook in 2026
Healthy Extracts' $20M acquisition of Imaraïs Beauty sets a clear valuation benchmark for influencer wellness brands, revealing what acquirers are actually paying for in 2026.