Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (613)
HFA 2026 Pay Report: What Operators Must Act On
The HFA's 2026 Employee Compensation and Benefits Report gives gym operators their first real industry-wide pay benchmark. Here's what to act on now.
BODY20's EMS Dry Suit: What the Revenue Data Reveals
BODY20's Dry Suit EMS technology lifted leads, revenue, and visit frequency simultaneously. Here's what that data means for premium gym operators in 2026.
Benefit Systems Absorbs Fit Meet and Core Fitness
Benefit Systems is merging two wholly owned subsidiaries ahead of its June 10 AGM vote. Here's what multi-site operators should read into it.
French Fitness Market 2026: Where the Coach Opportunity Is
Gym memberships are surpassing pre-pandemic highs, but the real coach opportunity in 2026 is in personalized and digital coaching for outcome-driven young professionals.
Crunch Gives Away 2M Sessions: What Coaches Must Know
CR Fitness's 2M-session giveaway is a client conversion blueprint. Here's what independent coaches can learn and replicate at their own scale.
Coaching Platforms Are Now AI Ecosystems: Your Move
Coaching platforms in 2026 are full AI ecosystems. Coaches who treat platform selection as a software decision are losing margin and capacity.
Wearables Hit $185B: Where Fitness Brands Capture Margin
Wearable tech grows from $92B to $185B by 2030. Fitness brands that build data ecosystems now will capture recurring margin. Hardware-only players won't.
Longevity Is Now a Brand Strategy, Not a Trend
FIBO 2026 confirmed longevity has moved from marketing language to core brand strategy, with measurable health metrics and integrated tech ecosystems replacing aesthetic-led positioning.
Athleisure Reaches $871B by 2033: The Margin Map
The athleisure market hits $871B by 2033, but clothing dominance, offline retail growth, and commoditization pressure reveal where brand margins are actually won or lost.
Brooks' Head-to-Toe Bet Is Reshaping Running Brands
Brooks Running's record Q1 2026 quarter reveals how a head-to-toe apparel strategy converts single-category loyalty into durable lifetime customer value.
How to Pick an Online Coaching Platform in 2026
The online coaching platform market is consolidating fast. Here's how to match the right integrated stack to your business model before locking in.
Online Coaching Prices 2026: What the Data Actually Shows
Online coaching prices in 2026 span a 20x range. Here's what the data shows about niche specialization, commitment length, and outcome-based pricing.
VivaGym Buys Synergym: Iberian Consolidation Accelerates
VivaGym's May 2026 acquisition of Synergym accelerates Iberian gym consolidation, raising the competitive stakes for independent operators across Spain and Portugal.
Gym Pricing Power in 2026: Where Does It Break?
Planet Fitness paused its Black Card price hike in Q1 2026, exposing a structural ceiling in budget gym pricing with direct implications for mid-market operators.
Planet Fitness Q1 2026: What Operators Must Learn
Planet Fitness beat Q1 2026 estimates but its stock fell on membership weakness. Here's what every gym operator must audit right now.
Top Online Coaching Platforms 2026: Which One Pays Off?
The $3.2B coaching market has options. Here's a revenue-first breakdown of Coaching.com, GoalsWon, Kajabi, and Profi for 2026.
2026 Fitness Trends: Which Ones Actually Grow Your Revenue
The top 2026 fitness trends only matter if they translate to revenue. Here's how to turn GLP-1 programming, women's life-stage training, and longevity positioning into profitable coaching packages.
Coach Pricing in 2026: Stop Selling by the Hour
Hourly rates cap coach income and drive client churn. Here's the financial case for bundles, retainers, and outcome-based pricing in 2026.
Herbalife Buys Bioniq: What the $150M Bet Signals
Herbalife's $150M acquisition of Bioniq signals a structural shift from mass-market supplements toward data-driven personalized nutrition, raising stakes for every generic SKU brand.
Escape Fitness Collapses: A Warning for Equipment Brands
Escape Fitness's 2026 collapse after 25 years exposes the structural squeeze crushing mid-tier B2B equipment brands and what operators must do now.
Athleisure Hits $900B by 2033: Where the Margin Lives
The global athleisure market hits $902B by 2033, but margin concentrates in the premium tier. Here's where the real opportunity lives.
100 Million Users: U.S. Fitness Hits Maturity. Now What?
The HFA's May 2026 research confirms 100M U.S. fitness users and 7B visits. Maturity shifts competition from acquisition to retention and yield.
Gym Automation ROI: What Operators Actually Gain
Gym automation ROI comes down to four high-impact touchpoints. Here's where operators gain measurable returns and where they risk over-investing.
GLP-1 Users Are Driving Gym Membership Growth
William Blair data shows GLP-1 users join gyms at higher rates. Here's how operators can build programming to capture and retain this medically motivated cohort.