Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (613)
Planet Fitness Strategy Reset: The Operator Takeaway
Planet Fitness pulled its multi-year targets and paused price hikes on May 10, 2026. Here's what every gym operator must learn from the fallout.
Private Equity Is Betting on Eastern European Gyms in 2026
Enterprise Investors Fund IX is committing up to $22.4M to Romanian gym chain 18GYM. Here's what the deal signals for operators seeking growth capital.
How Crunch Fitness Is Taking the Budget Gym Market in 2026
Crunch Fitness is directly credited by Planet Fitness for its Q1 2026 membership slowdown. Here's what their regional playbook means for every gym operator.
Personal Training 2026: Strong Demand, Harder Growth
The 2026 personal training market is at a record high, but individual coaches face rising acquisition costs. Retention is now the real growth lever.
Online Coaching at $3.2B: What Investors See That You Don't
Institutional capital is flooding into coaching platforms and aggregators, not individual coaches. Here's what the 2026 investment data means for your pricing power and independence.
Holistic Coaching: The Revenue Model Winning in 2026
Holistic coaching tiers are the top revenue model in 2026, with bundled recovery and habit support driving higher client retention and income.
Peloton's Commercial Pivot: What the New Series Means
Peloton's commercial revenue grew 14% in Q3 2026, and its new Commercial Series targets a $10B+ market where it holds just 3% share.
Gildan-Hanesbrands: What the Activewear Merger Signals
UBS's 77% upside call on Gildan post-Hanesbrands signals a major activewear supply consolidation with direct pricing and sourcing implications for fitness brands.
FrieslandCampina's €90M Whey Bet: What Brands Must Know
FrieslandCampina's $99M whey expansion won't hit full output until 2028, leaving sports nutrition brands exposed to tight supply and rising input costs now.
Xponential's Strategic Review: A Market Reset Signal
Xponential Fitness reports 21% revenue decline and confirms a formal strategic review, sending a direct valuation signal to every boutique studio operator and fitness investor in 2026.
Planet Fitness Membership Slump: What It Signals
RBC's May 8 downgrade of Planet Fitness and Xponential's Q1 revenue slump create a rare real-time churn benchmark. Here's what it means for independent operators.
Equinox's Women's Health Board: The Operator Lesson
Equinox's Women's Health Advisory Board is a structural product investment, not a PR move. Here's what every gym operator needs to learn from it.
Specialist vs Generalist Coach: Who Earns More in 2026
With 330,000 U.S. trainers projected by 2026, generalist positioning is losing its pricing power. Here's why specialists consistently earn more.
Online Coaching Hits $17B: How to Pick the Right Platform
The online coaching market is projected to hit $17.33B by 2035. Here's how to choose the platform that actually fits your business model.
Hybrid Coaching Is Now the Default Business Model
Two 2026 industry reports confirm hybrid coaching is the baseline expectation. Coaches without systems are already behind on retention and scale.
Peloton Q3 2026: The Commercial Pivot Every Brand Must Read
Peloton's $631M Q3 2026 revenue beat signals a strategic pivot into the $10B+ commercial gym market, redrawing competitive lines for every fitness brand.
Fitbit Air at $99: What the Screen-Free Bet Signals
Google's $99 Fitbit Air strips the screen to reclaim mass-market wearables and reveals a deliberate AI-coaching monetization play fitness brands must decode now.
Beckham's IM8 Deal: Equity Partnerships Reshape Sports Nutrition
David Beckham's equity stake in IM8 signals a structural shift in sports nutrition, where athlete ownership replaces paid endorsements and reshapes brand competition permanently.
3D-Printed Gummies Hold 25% of Supplement Market
3D-printed personalized gummies now hold 25% of the global supplement market, with adherence rates 2.5x higher than pills and Europe critically underdeveloped.
VivaGym Buys Synergym: What Operators Must Know
Providence Equity-backed VivaGym's acquisition of Synergym España signals a European consolidation wave every independent gym operator needs to act on now.
HFA's FIT Tracker: How to Use Real-Time Gym Traffic Data
The HFA's FIT Tracker delivers real-time foot traffic benchmarks across 11,000 gyms. Here's how operators can use it to cut churn and sharpen decisions.
The 30-60-90 Day Playbook to Cut Gym Churn Below 10%
New 2026 research identifies the first 90 days of a gym membership as the highest-leverage window to cut churn from 30% to under 10% using structured onboarding and early detection.
Group Coaching: The Revenue Model That Beats 1-on-1
Group coaching can multiply a coach's effective hourly revenue by 3-5x without adding delivery time. Here's how to build the model.
2026 Fitness Trends: How Trainers Turn Them Into Revenue
Six macro fitness trends are reshaping the coaching business in 2026. Here's how to convert each one into a concrete service offer, pricing tier, or client acquisition strategy.