Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (608)
The $244B Fitness Club Market: What Operators Must Do Now
Three reports converge: the fitness club market hits $244B by 2032. Here's what US and global operators must prioritize before consolidation locks in.
Niche Specialization: The One Growth Strategy That Works
Generic positioning is costing coaches clients and revenue in 2026. Niche specialization is the clearest path to shorter sales cycles, premium pricing, and sustainable growth.
MyFitnessPal Buys Cal AI: What Coaches Must Know
MyFitnessPal's acquisition of Cal AI on March 2, 2026 reshapes the nutrition tools coaches recommend and how client food logging will work going forward.
All-in-One Coaching Software: The Real Business Case
All-in-one coaching platforms are now a core business lever, not just a convenience. Here's the real case for consolidating your tech stack.
Technogym's 10% Q1 Jump: The AI Playbook Behind It
Technogym posted $278.9M in Q1 2026 revenue, up 10.1% YoY, while announcing a Google Cloud AI partnership and a World Treadmill Championship to drive recurring revenue.
At-Home Fitness Equipment: $21.4B by 2035 Brand Playbook
New 2026 data projects at-home fitness equipment reaching $21.4B by 2035 at 8.2% CAGR. Here's the brand playbook for capturing it.
How to Position Your Coaching Practice in a $5.34B Market
The global coaching market hit $5.34B, but most coaches aren't capturing the growth. Here's how to fix your positioning, pricing, and model in 2026.
VivaGym Buys Synergym: What 450 Clubs Signals
VivaGym's Providence Equity-backed acquisition of Synergym creates a 450-plus club HVLP platform and confirms PE consolidation as European fitness's defining force in 2026.
France Fitness Franchise Market 2026: The Operator Data
France's 2026 fitness franchise rankings expose a widening split between HVLP and premium formats, with investment thresholds now acting as the primary strategic filter for operators entering or scaling in the market.
Aligned Fitness Buys 6 Club Pilates: The Studio Roll-Up Play
Aligned Fitness acquired six Club Pilates studios in Ohio, signaling a format-diversification strategy that independent gym operators across the Midwest can't afford to ignore.
Coaching's $5.34B Market and the AI Gap Costing You
The coaching industry hit $5.34B, but AI adoption remains low. The efficiency gap between adopters and non-adopters is already widening.
AI Personalization Is the Hottest Coaching Investment of 2026
VC is flooding AI personalization and digital coaching with capital in 2026. Here's what that investment signal means for independent coaches right now.
TopGum Closes $35M PLD Deal: What It Means for Gummy Brands
TopGum's $35M acquisition of PLD's US gummy manufacturing operations sets a new FDA-standard benchmark that competing supplement gummy brands can't afford to ignore.
Fall 2026 Supplement Trends: The Brand Playbook
Fall 2026 signals a formulation and positioning reset for supplement brands. Here's how to lead in longevity, GLP-1 support, and clean energy before the category fills.
At-Home Fitness Equipment in 2026: AI and Asia-Pacific Lead Growth
AI integration and Asia-Pacific demand are driving a structural growth phase in at-home fitness equipment, creating a 18-24 month window for brands to lead.
81 Million Members: What the 2026 HFA Data Means for Operators
The HFA's 2026 report puts US gym membership at an all-time high of 81 million. Here's what operators must understand beyond the headline.
HFA 2026 Compensation Report: The Operator Benchmarking Guide
The HFA's 2026 Compensation Report gives gym operators a data-backed framework to benchmark pay and benefits as talent competition intensifies across the fitness industry.
Crunch 3.0 Keeps Expanding: What Each New Club Signals
Crunch 3.0's May 2026 Texas opening signals a deliberate format rollout every gym operator should use to stress-test their own pricing and facility assumptions.
Leadership Coaching's $1.3B Opportunity for Fitness Coaches
The leadership coaching market is on track to hit $1.3B by 2034. Fitness coaches who reposition as executive performance specialists can capture this high-margin B2B segment.
The $5.34B Coaching Market: What the ICF Data Means for You
The ICF's 2025 data shows coaching hit $5.34B, but only 59% of coaches expect growth. Here's what that means for your pricing and positioning.
AI Coaching Platforms in 2026: How to Choose the Right One
The $7.5B Playlist merger has reshaped the coaching platform market. Here's a concrete framework to choose the right AI-powered platform for your business.
Oura Ring x USTA: How Wearables Win With Sports Sponsorship
Oura Ring's US Open sponsorship with USTA sets a new playbook for health tech brands using elite sports to build credibility, retail velocity, and subscription revenue.
MOSH's $13M Series A: Brain Health Nutrition Hits Grocery
MOSH raises $13M Series A for a Target grocery rollout, signaling that functional brain health nutrition is scaling beyond DTC into national retail.
Fitness Equipment Hits $49B by 2034: The Connected Brand Playbook
The US fitness equipment market hits $49B by 2034. Here's how connected brands are using software, subscriptions, and corporate wellness to own the growth.