Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (608)
GLP-1 Clients in 2026: Build a Coaching Model That Converts
GLP-1 prescriptions now exceed 9 million US users. Here's how coaches can build a specialty service model that acquires, prices, and retains this high-value client segment.
80% of Coaches Say Client Acquisition Is Harder in 2026: What Actually Works Now
4 in 5 coaches say acquiring clients is harder in 2026. Strategic framework for picking the right positioning and executing on it.
Planet Fitness Plans 180-190 New Clubs: What It Signals
Planet Fitness projects 180–190 new clubs and 9% revenue growth in 2026. Here's what the unit economics signal for competing operators.
Life Time's First Real Retention Test: What Operators Learn
Life Time's Q1 2026 earnings offer a rare live test of premium gym retention mechanics, with implications for operators across every market tier.
Bay Club's $90M Bet on Luxury Fitness Real Estate
KKR-backed Bay Club is deploying $90M across a San Francisco city block acquisition and a Southern California club overhaul, betting on real estate ownership over franchise scale.
Mastrov's Return to 24 Hour Fitness: What It Signals to the Gym Market
Mark Mastrov bought back 24 Hour Fitness in January 2026. Crunch and EoS were also captured by private capital. The clear pattern emerging for the industry.
150+ Funded Fitness Startups in 2026: The Coach Playbook
150+ fitness startups were funded in 2026. Here's how independent coaches can use that capital wave to lower acquisition costs and defend premium pricing.
Coach Revenue in 2026: The Real Barriers to Growth
The $15.6B coaching market is growing, but median coach income isn't. Here's why the real barriers are structural, and how to fix them.
TopGum Buys PLD: The Pharma-Grade Gummy Play
TopGum's $35M acquisition of PLD's US gummy manufacturing operations marks a pivotal shift: pharma-grade production is now the competitive standard for supplement gummies.
Strava Hits $2.2B Valuation: What the May 2026 Sequoia Round Signals
Strava just closed a Sequoia-led round at a $2.2B valuation in May 2026. Here's what the deal signals for the rest of the fitness brand landscape.
Life Time's GLP-1 Bet: What Operators Must Copy
Life Time's Q1 2026 results confirm that GLP-1 and clinical integration via Miora is a structural revenue and retention play every premium operator must act on now.
Athleisure Hits $900B: The Brand Strategy Playbook
The global athleisure market is projected to surpass $900B by 2033. Here's the brand strategy playbook for capturing structural growth in a crowded market.
PureGym's US Playbook: 65% EBITDA Jump and What's Next
PureGym's Blink Fitness integration delivered a 65% EBITDA jump in year one. Here's what the US rollout means for operators competing in the value tier.
Member Retention: From Tactics to Operating Model
New April 2026 research shows members go silent before canceling. Here's how to build a retention-first operating model around that data.
EoS Fitness: 14 Acquisitions in One Quarter
EoS Fitness closed 14 acquisitions and deployed $10M in reinvestment in Q1 2026 alone. Here's what that pace means for independent gym operators.
Crunch Franchisee Targets 30 Clubs by End of 2026
Fit Fusion LLC is targeting 30 Crunch Fitness clubs by end of 2026, using a three-track growth model that's reshaping competition in the value-tier gym segment.
Crunch 3.0: The New Benchmark for Franchise Gyms
Crunch's 36,000-sq-ft Fort Worth flagship reveals how franchise gyms are using premium design at sub-$10 pricing to reset facility standards across suburban markets.
Apollo's $800M GoodLife Bet: What Operators Must Know
Apollo's $800M GoodLife financing signals institutional capital treating gym chains as infrastructure assets. Here's what independent operators must do now.
Client Retention Is Now the #1 Growth Strategy for Coaches
ABC Trainerize's 2026 industry report confirms retention, not acquisition, is now the primary growth lever for coaching businesses facing AI-priced competition.
The $17B Online Coaching Market: How to Pick Your Platform
The online coaching platform market hits $17.33B by 2035. Here's how to pick the infrastructure that grows your revenue, not caps it.
Life Time's Innovation Hub: What It Means for Coaches
Life Time's Innovation Hub embeds wearable, recovery, and training software startups inside premium clubs. Here's what independent coaches should take from it.
Hybrid Coaching Is Now the Default Model in 2026
Hybrid coaching combining live sessions and app-based programming is now the industry baseline in 2026. Coaches who haven't operationalized this model are losing ground on retention and revenue.
464% Funding Surge: What It Means for Coaches in 2026
A 464.69% surge in fitness tech funding in early 2026 is accelerating AI competition and reshaping the tools and platforms coaches depend on.
Client Retention Is Now Your Primary Growth Strategy
March 2026 data confirms client retention has replaced acquisition as the core growth lever for independent coaches facing AI platform competition.