Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (608)
Fitness Equipment's $22.5B Path to 2035: The Brand Playbook
The global fitness equipment market is projected to hit $22.5B by 2035. For brands, the real competition is data ecosystem ownership, not hardware specs.
The $18B Fitness Equipment Market: What Brands Must Do
The global fitness equipment market is forecast to exceed $18B by 2033, with home buyers at 60%. Here's what equipment brands must do to stay competitive.
81M US Gym Members: What the Record Really Signals
The US fitness industry hit 81M memberships in 2025, but record acquisition paired with unchanged 40-65% early churn means operators face a retention problem, not just a growth story.
Hyper-Personalized Fitness: The $31B Operator Opportunity
The hyper-personalized fitness market hits $31.1B by 2036. For gym operators, it's an ARPU opportunity and a disintermediation threat arriving simultaneously.
European Fitness Market 2026: Record Highs Decoded
The European fitness market hit simultaneous revenue and membership records in 2026. Here's what actually drove the growth and what it means for gym operators.
WHOOP Hits $10B: What Coaches Must Do Next
WHOOP's $575M Series G round and $10B+ valuation means wearable-native coaching is now a competitive necessity for coaches who want to retain premium clients.
AI Personalization Funding: The Coach's Real Threat
HyugaLife's $10.5M Series A is one data point in a pattern: funded platforms are automating the personalization layer coaches have relied on as their core value.
Coaching Software in 2026: How to Choose Without Overpaying
The coaching software market is heading to $13B by 2035. Here's how to match the right platform to your business model without overpaying.
Hyper-Personalized Fitness: The $31B Market Taking Shape
A new $31.1B forecast for hyper-personalized fitness signals structural change. Here's what the data, the mergers, and the capital flows mean for fitness brands.
Garmin Q1 2026: What 42% Wearables Growth Signals
Garmin's fitness and wearables segment grew 42% in Q1 2026. Here's what that record result signals for fitness operators and brand strategy.
Athleisure's $1.15T Forecast: What Brands Must Do Now
The athleisure market hits $1.15T by 2035 — but rapid growth means commoditization. Here's what fitness brands must do to survive it.
Zwift Acquires ROUVY: What It Means for Indoor Cycling
Zwift's acquisition of ROUVY consolidates indoor cycling's two dominant platforms, raising concentration risk for operators and competitors while accelerating Zwift's push into mass-market fitness.
The $430B Supplement Market: What the 2035 Forecast Signals
The global supplement market is forecast to hit $430B by 2035, with plant-based formats growing at 9.81% CAGR. Here's what the data signals for brands and operators.
Aligned Fitness Hits 55 Studios in Pilates Rollup Play
Aligned Fitness Holdings hits 55 Club Pilates locations after acquiring CAM Pilates in Ohio, revealing how franchisee rollups are reshaping boutique fitness consolidation.
PureGym's US Push: What It Means for Gym Operators
PureGym's accelerated US expansion signals a new competitive phase for domestic gym operators. Here's what the strategic threat actually looks like.
HFA's FIT Tracker: The Foot Traffic Tool Operators Need
The HFA's FIT Tracker gives gym operators quarterly foot-traffic benchmarks across 11,000 US facilities, turning visit frequency into a measurable, competitive KPI.
Basic-Fit Goes Franchise in France: Operator Breakdown
Basic-Fit plans a franchise rollout in France by May 2026. Here's what it means for independent gym operators and how to compete.
NASM Trainers Earn 22% More: What the Data Actually Shows
NASM's April 2026 report shows its certified trainers earn 22% more. Here's what actually drives that premium and how to use it strategically.
Health Coach Market Adds $10B by 2030: What It Means
The health coaching market hits $32B by 2030. Here's what the growth data means for coaches who want to capture it.
Coaching Software Hits $13B by 2035: How to Choose Wisely
The coaching software market triples to $13B by 2035, but 75% of platforms fake AI. Here's how to choose a platform that actually delivers.
VivaGym Buys Synergym: 450-Club Iberian Play
Providence Equity-backed VivaGym acquires Synergym, creating a 450-club low-cost gym network across Spain and Portugal in a landmark Iberian consolidation deal.
Playlist Acquires EGYM: What the $7.5B Merger Means for Gyms
Playlist acquires EGYM for $7.5 billion in fitness tech's biggest deal ever. What it means for gym operators: contracts, pricing, technology dependency, and alternatives.
Retention as an Operating Model, Not a Tactic
New research confirms gym churn peaks in the first 90 days. Here's why retention must be an operating model built around visit frequency and staff interaction.
Gym Market Positioning in France 2026: The Strategic Playbook
Budget, mid-range, premium, or boutique: how to position your gym in the French market post Playlist-EGYM merger and find a defensible angle.