Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (608)
European Gym Rollups: The 2026 PE Playbook Decoded
The VivaGym-Synergym deal creates a 450-plus club Iberian network, revealing a European PE consolidation logic that leaves independent operators with three strategic paths.
WHOOP's $575M Raise: The Coaching Strategy Shift It Demands
WHOOP's $575M Series G at a $10.1B valuation is a signal that wearable-AI ecosystems are becoming default coaching infrastructure. Here's what that demands from you.
Peloton x Spotify: What It Changes for Independent Coaches
Peloton's Spotify deal puts 1,400+ free classes in front of millions. Here's what independent coaches must do to protect their premium positioning.
Optimal Training Frequency Per Week: What the Science Says in 2026
Training 2, 3, or 6 days per week — which frequency actually maximizes muscle growth? The answer from the meta-analyses.
MyFitnessPal Buys Cal AI: What Coaches Must Rethink
MyFitnessPal's acquisition of Cal AI automates food logging at scale. Here's what coaches must reposition to stay indispensable.
How to Price a Hybrid Coaching Package in 2026
In-person + online hybrid packages: how to structure your offers and set prices that reflect the real value of mixed coaching.
The 90-Day Client Retention Protocol for Fitness Coaches
The week-by-week protocol for navigating the critical first 90 days with a new client and maximizing long-term retention.
Who Owns What in Sports Supplements in 2026: The Complete Map
Danone-Huel, Glanbia-ON, THG-Myprotein: the complete map of corporate groups that own the sports nutrition brands you're buying.
Fitness VC in 2026: Who's Investing and Where
Fitness VC in 2026 is concentrating on Late Seed to Series A rounds of $1M–$5M, with European and Israeli founders capturing outsized attention as subscription models replace hardware growth.
Fitness Franchising 2026: The Rollup Wave Accelerates
Fitness franchising in 2026 is entering a consolidator-takes-all phase, as deals from Flynn Group, EoS, Genesis, and Extraordinary Brands reveal a structural shift favoring scale over new concepts.
Escape Fitness USA: The Equipment Brand Consolidation Play
The Tambornino acquisition of Escape Fitness USA creates a multi-brand strength equipment holdco, mirroring rollup strategies already reshaping supplements and gym operators.
Danone Acquires Huel for $1 Billion: What It Means for Functional Nutrition
Danone acquires Huel for $1 billion. A breakdown of the deal, what it means for the functional nutrition market, independent brands, and the ongoing consolidation wave.
Planet Fitness and Life Time: What Investors Are Watching
MarketBeat's April 2026 analysis flags Planet Fitness and Life Time as top fitness stocks, revealing the operational metrics institutional investors use to value gym businesses.
The K-Shaped Fitness Economy: Where Operators Stand
The 2026 State of the Industry report confirms a K-shaped fitness economy: HVLP and luxury operators grow while mid-market clubs face structural decline.
France Fitness Market 2026: 2.1B Euros and 800 New Clubs
The French fitness market hit $2.3B in 2025, up 14.7%, with 800 new clubs and franchise networks outpacing independents. Here's what it means for operators globally.
Hybrid Coaching Pricing: What to Charge in 2026
Hybrid coaching is now the industry default. Here's which pricing structures produce the strongest margins in 2026 and why per-session rates are holding you back.
Client Retention Is Now Your Core Growth Strategy
As acquisition costs surge in the $11.7B coaching market, top coaches in 2026 are growing by retaining clients longer, not chasing new ones.
AI and Wearables: How Elite Coaches Differentiate in 2026
AI has made programming a baseline, not a differentiator. In 2026, elite coaches win on wearable data interpretation, behavior change, and outcomes that justify premium pricing.
Nestlé's $5.75B Bountiful Deal: What It Signals
Nestlé's $5.75B acquisition of Nature's Bounty and Solgar signals Big Food is going all-in on supplements. Here's what it means for emerging brands.
Laird Superfood's Rollup Play: Navitas, Then Terrasoul
Laird Superfood acquired Terrasoul for $48M, backed by $60M from Nexus Capital. Here's what the rollup strategy means for functional nutrition operators.
Fitness Equipment Brands: The Shift From Growth to Cash Flow
Fitness equipment brands are pivoting from hyper-growth targets to cash-flow positivity and subscription revenue, reshaping how they price hardware and compete for facility contracts in 2026.
Retention Is a Visit Frequency Problem, Not a Satisfaction Problem
New April 2026 research shows visit frequency, not satisfaction scores, is the key retention signal. Members who visit 4+ times monthly stay 7 months longer.
Genesis + Wellbridge: The Regional Premium Acquisition Playbook
Genesis Health Clubs' April 2026 Wellbridge acquisition reveals a premium absorption M&A playbook that operators considering exit or expansion need to understand.
EoS Fitness: 14 Acquisitions in One Quarter
EoS Fitness closed 14 acquisitions in Q1 2026 while Genesis added 9 clubs. Here's what the consolidation pace means for independent operators.