Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (793)
NASM Cert Pays 22% More. Here's What the Data Says
NASM's 2026 survey puts certified trainers at $61,014/year and online coaches at a 52% income premium. Here's how to use the data to maximize your earnings.
Connected Fitness Hits $43B: Where Coaches Capture Revenue
The connected fitness market is headed to $43.3B by 2035. Here's exactly where independent coaches can capture revenue before platforms consolidate further.
Coaches Average $256/Hr. Specialists Double That. Here's Why
Specialist coaches earn $500+/hr in 2026 while the market average sits at $256. Here's what the data says about closing that gap.
Peloton's Content Pivot: What Operators Must Know
Peloton's S&P SmallCap 600 inclusion and Spotify content deal signal a definitive shift to platform economics. Here's what gym operators must act on now.
Online Coaching Prices 2026: What the Data Actually Shows
Online coaching prices in 2026 span a 20x range. Here's what the data shows about niche specialization, commitment length, and outcome-based pricing.
100 Million Users: U.S. Fitness Hits Maturity. Now What?
The HFA's May 2026 research confirms 100M U.S. fitness users and 7B visits. Maturity shifts competition from acquisition to retention and yield.
Gym Automation ROI: What Operators Actually Gain
Gym automation ROI comes down to four high-impact touchpoints. Here's where operators gain measurable returns and where they risk over-investing.
GLP-1 Users Are Driving Gym Membership Growth
William Blair data shows GLP-1 users join gyms at higher rates. Here's how operators can build programming to capture and retain this medically motivated cohort.
On-Device AI Is Reshaping Coaching Revenue in 2026
Morgan Stanley's May 2026 analysis confirms on-device AI is compressing traditional coaching revenue. Here's how to reposition before the market does it for you.
GLP-1 Clients Are a $100M Coaching Opportunity You Can't Ignore
Nourish's $100M Series C signals that GLP-1 medication users are an underserved, high-paying coaching segment. Here's how to build the protocols that capture it.
Crunch at 115 Clubs: What Franchise Scale Means for Coaches
Fitness Ventures now operates 115 Crunch locations across 30 states. Here's what that franchise scale means for independent coaches and trainer agencies.
Healthy Extracts Buys Imaraïs: The Ingestible Beauty Play
Healthy Extracts' $20M acquisition of Sommer Ray's Imaraïs Beauty reveals how supplement brands are using celebrity-anchored ingestible beauty lines as retail distribution wedges.
GymNation's $100M BlackRock Bet: What It Signals
BlackRock's HPS arm just committed $100M to GymNation, the biggest institutional bet on a value gym operator in 2026. Here's what it means for fitness brands.
Fitness Equipment Market Hits $18.4B: Where the Margin Is
The $18.4B fitness equipment market projection masks a sharp divide: connected, IoT-enabled brands capture recurring margin; pure hardware plays face commoditization.
81M US Gym Members: What's Behind the Record and What Isn't
The HFA confirms a record 81M US gym members at 26.1% penetration, but a 32% annual churn rate means operators must fix retention, not just celebrate growth.
European Gym PE Roll-Ups Keep Accelerating in 2026
Bencis-backed SportCity's May 2026 acquisition of Wellness Profi Center Purmerend is the latest signal that European gym PE roll-ups are accelerating across multiple sub-markets simultaneously.
Fitness Ventures Hits 115 Crunch Locations After $50M Deal
Fitness Ventures acquired 22 Crunch locations from Harman Fitness, reaching 115 gyms across 30 states and committing $50M+ to facility upgrades.
WHOOP at $10B: The Coaching Business Moves That Follow
WHOOP's $10.1B valuation isn't just a consumer story. Here's what the Series G means for how independent coaches should price, position, and build workflows now.
Subscription Models: How Trainers Build Predictable Revenue
Session-based pricing leaves coaches exposed to churn and income gaps. Here's how subscription and tiered recurring models build structural revenue stability.
mHealth Biometrics and Coaching: The T2D Study Coaches Need
The MOTIVATE-T2D trial validates platform-delivered, biometric-linked coaching for Type 2 Diabetes. Here's what it means for your practice and B2B pitch.
Unilever's $1.2B Grüns Buy: What It Signals
Unilever's $1.2B acquisition of Grüns signals that CPG giants are paying premium multiples for supplement brands with retail velocity and community trust.
Nourish's $100M Round: The GLP-1 Brand Opportunity
Nourish's $100M Series C signals a structural opening for fitness brands ready to serve the fast-growing GLP-1 patient market with protein, training, and clinical partnerships.
The Influencer Brand Acquisition Playbook in 2026
Healthy Extracts' $20M acquisition of Imaraïs Beauty sets a clear valuation benchmark for influencer wellness brands, revealing what acquirers are actually paying for in 2026.
VivaGym Buys Synergym: Iberian Consolidation Accelerates
VivaGym's May 2026 acquisition of Synergym accelerates Iberian gym consolidation, raising the competitive stakes for independent operators across Spain and Portugal.