Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (793)
Hyper-Personalized Fitness: The $31B Market Taking Shape
A new $31.1B forecast for hyper-personalized fitness signals structural change. Here's what the data, the mergers, and the capital flows mean for fitness brands.
Garmin Q1 2026: What 42% Wearables Growth Signals
Garmin's fitness and wearables segment grew 42% in Q1 2026. Here's what that record result signals for fitness operators and brand strategy.
Athleisure's $1.15T Forecast: What Brands Must Do Now
The athleisure market hits $1.15T by 2035 — but rapid growth means commoditization. Here's what fitness brands must do to survive it.
Zwift Acquires ROUVY: What It Means for Indoor Cycling
Zwift's acquisition of ROUVY consolidates indoor cycling's two dominant platforms, raising concentration risk for operators and competitors while accelerating Zwift's push into mass-market fitness.
The $430B Supplement Market: What the 2035 Forecast Signals
The global supplement market is forecast to hit $430B by 2035, with plant-based formats growing at 9.81% CAGR. Here's what the data signals for brands and operators.
Aligned Fitness Hits 55 Studios in Pilates Rollup Play
Aligned Fitness Holdings hits 55 Club Pilates locations after acquiring CAM Pilates in Ohio, revealing how franchisee rollups are reshaping boutique fitness consolidation.
PureGym's US Push: What It Means for Gym Operators
PureGym's accelerated US expansion signals a new competitive phase for domestic gym operators. Here's what the strategic threat actually looks like.
HFA's FIT Tracker: The Foot Traffic Tool Operators Need
The HFA's FIT Tracker gives gym operators quarterly foot-traffic benchmarks across 11,000 US facilities, turning visit frequency into a measurable, competitive KPI.
Basic-Fit Goes Franchise in France: Operator Breakdown
Basic-Fit plans a franchise rollout in France by May 2026. Here's what it means for independent gym operators and how to compete.
NASM Trainers Earn 22% More: What the Data Actually Shows
NASM's April 2026 report shows its certified trainers earn 22% more. Here's what actually drives that premium and how to use it strategically.
Health Coach Market Adds $10B by 2030: What It Means
The health coaching market hits $32B by 2030. Here's what the growth data means for coaches who want to capture it.
Coaching Software Hits $13B by 2035: How to Choose Wisely
The coaching software market triples to $13B by 2035, but 75% of platforms fake AI. Here's how to choose a platform that actually delivers.
VivaGym Buys Synergym: 450-Club Iberian Play
Providence Equity-backed VivaGym acquires Synergym, creating a 450-club low-cost gym network across Spain and Portugal in a landmark Iberian consolidation deal.
Retention as an Operating Model, Not a Tactic
New research confirms gym churn peaks in the first 90 days. Here's why retention must be an operating model built around visit frequency and staff interaction.
European Gym Rollups: The 2026 PE Playbook Decoded
The VivaGym-Synergym deal creates a 450-plus club Iberian network, revealing a European PE consolidation logic that leaves independent operators with three strategic paths.
WHOOP's $575M Raise: The Coaching Strategy Shift It Demands
WHOOP's $575M Series G at a $10.1B valuation is a signal that wearable-AI ecosystems are becoming default coaching infrastructure. Here's what that demands from you.
Peloton x Spotify: What It Changes for Independent Coaches
Peloton's Spotify deal puts 1,400+ free classes in front of millions. Here's what independent coaches must do to protect their premium positioning.
MyFitnessPal Buys Cal AI: What Coaches Must Rethink
MyFitnessPal's acquisition of Cal AI automates food logging at scale. Here's what coaches must reposition to stay indispensable.
Fitness VC in 2026: Who's Investing and Where
Fitness VC in 2026 is concentrating on Late Seed to Series A rounds of $1M–$5M, with European and Israeli founders capturing outsized attention as subscription models replace hardware growth.
Fitness Franchising 2026: The Rollup Wave Accelerates
Fitness franchising in 2026 is entering a consolidator-takes-all phase, as deals from Flynn Group, EoS, Genesis, and Extraordinary Brands reveal a structural shift favoring scale over new concepts.
Escape Fitness USA: The Equipment Brand Consolidation Play
The Tambornino acquisition of Escape Fitness USA creates a multi-brand strength equipment holdco, mirroring rollup strategies already reshaping supplements and gym operators.
Who Owns What in Sports Supplements in 2026: The Complete Map
Danone-Huel, Glanbia-ON, THG-Myprotein: the complete map of corporate groups that own the sports nutrition brands you're buying.
Gym Market Positioning in France 2026: The Strategic Playbook
Budget, mid-range, premium, or boutique: how to position your gym in the French market post Playlist-EGYM merger and find a defensible angle.
Optimal Training Frequency Per Week: What the Science Says in 2026
Training 2, 3, or 6 days per week — which frequency actually maximizes muscle growth? The answer from the meta-analyses.