Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (793)
How to Price a Hybrid Coaching Package in 2026
In-person + online hybrid packages: how to structure your offers and set prices that reflect the real value of mixed coaching.
The 90-Day Client Retention Protocol for Fitness Coaches
The week-by-week protocol for navigating the critical first 90 days with a new client and maximizing long-term retention.
Danone Acquires Huel for $1 Billion: What It Means for Functional Nutrition
Danone acquires Huel for $1 billion. A breakdown of the deal, what it means for the functional nutrition market, independent brands, and the ongoing consolidation wave.
Playlist Acquires EGYM: What the $7.5B Merger Means for Gyms
Playlist acquires EGYM for $7.5 billion in fitness tech's biggest deal ever. What it means for gym operators: contracts, pricing, technology dependency, and alternatives.
Planet Fitness and Life Time: What Investors Are Watching
MarketBeat's April 2026 analysis flags Planet Fitness and Life Time as top fitness stocks, revealing the operational metrics institutional investors use to value gym businesses.
The K-Shaped Fitness Economy: Where Operators Stand
The 2026 State of the Industry report confirms a K-shaped fitness economy: HVLP and luxury operators grow while mid-market clubs face structural decline.
France Fitness Market 2026: 2.1B Euros and 800 New Clubs
The French fitness market hit $2.3B in 2025, up 14.7%, with 800 new clubs and franchise networks outpacing independents. Here's what it means for operators globally.
Hybrid Coaching Pricing: What to Charge in 2026
Hybrid coaching is now the industry default. Here's which pricing structures produce the strongest margins in 2026 and why per-session rates are holding you back.
Client Retention Is Now Your Core Growth Strategy
As acquisition costs surge in the $11.7B coaching market, top coaches in 2026 are growing by retaining clients longer, not chasing new ones.
AI and Wearables: How Elite Coaches Differentiate in 2026
AI has made programming a baseline, not a differentiator. In 2026, elite coaches win on wearable data interpretation, behavior change, and outcomes that justify premium pricing.
Nestlé's $5.75B Bountiful Deal: What It Signals
Nestlé's $5.75B acquisition of Nature's Bounty and Solgar signals Big Food is going all-in on supplements. Here's what it means for emerging brands.
Laird Superfood's Rollup Play: Navitas, Then Terrasoul
Laird Superfood acquired Terrasoul for $48M, backed by $60M from Nexus Capital. Here's what the rollup strategy means for functional nutrition operators.
Fitness Equipment Brands: The Shift From Growth to Cash Flow
Fitness equipment brands are pivoting from hyper-growth targets to cash-flow positivity and subscription revenue, reshaping how they price hardware and compete for facility contracts in 2026.
Retention Is a Visit Frequency Problem, Not a Satisfaction Problem
New April 2026 research shows visit frequency, not satisfaction scores, is the key retention signal. Members who visit 4+ times monthly stay 7 months longer.
Genesis + Wellbridge: The Regional Premium Acquisition Playbook
Genesis Health Clubs' April 2026 Wellbridge acquisition reveals a premium absorption M&A playbook that operators considering exit or expansion need to understand.
EoS Fitness: 14 Acquisitions in One Quarter
EoS Fitness closed 14 acquisitions in Q1 2026 while Genesis added 9 clubs. Here's what the consolidation pace means for independent operators.
Wahoo and COROS Link Up: What It Changes for Coaches
Wahoo and COROS launched a two-way API data partnership on April 24, 2026, giving coaches cleaner data flow across mixed-device client rosters.
Online Coaching Market Hits $11.7B: What Coaches Must Know
The online coaching market is on track to hit $11.7B by 2032. Here's where revenue is concentrating and what coaches must do now.
HOTWORX TrainingTRAX: What Franchise AI Coaching Means for Pros
HOTWORX's TrainingTRAX and EoS Fitness's 14 Q1 acquisitions signal franchise AI is reshaping coaching. Here's what independent coaches must do now.
Laird Superfood Buys Terrasoul for $48M: What It Signals
Laird Superfood's $48M acquisition of Terrasoul, backed by Nexus Capital, reveals a vertical integration strategy that functional food and sports nutrition brands can't afford to ignore in 2026.
M&T Bank's $8M BellRing Bet: Why Institutions Back Sports Nutrition
M&T Bank's $8.05M stake in BellRing Brands signals sustained institutional conviction in sports nutrition. Here's what pro brand operators should take from it.
Tariffs Are Cooling Athletic Footwear Demand in the US
Tariffs and economic uncertainty are pushing US consumers to prioritize durability over performance tech, threatening premium athletic footwear brand strategies in 2026.
HFA Launches Foot Traffic Tracker Across 11,000 Facilities
The HFA's FIT Tracker aggregates real-time foot traffic from 11,000 facilities, giving affiliated gym operators live benchmarking data to replace outdated annual reports.
The 90-Day Retention Window: Behavioral Economics for Gyms
With member acquisition costs now exceeding first-year revenue, new research shows behavioral economics in the first 90 days is the highest-ROI retention lever gym operators have.