Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (608)
After the Boutique Boom: What Consolidation Means for Coaches
Boutique fitness consolidation is accelerating in 2026. Here's how independent coaches can capture displaced clients and protect their income.
Home Gym Market: $13.57B Today and 52% of Americans Training at Home
52% of Americans now train primarily at home. The $13.57B home fitness market is growing to $22.99B by 2034. Here's what that means for brands.
Reformer Club's EUR 2.34M Round: The Studio Scale Model to Study
Reformer Club's $2.57M raise reveals the exact playbook coaches need to scale a boutique fitness concept from solo practice to multi-site or franchised delivery.
Activewear Is Splitting Into Use-Case Categories
The global activewear market is fragmenting into use-case categories. Brands without specific performance positioning are losing shelf space and repeat orders in 2026.
Sports Coaching Platforms Hit $2.13B by 2034: The Coach's Playbook
The sports coaching platforms market is set to reach $2.13B by 2034. Here's what the data means for coaches evaluating platforms right now.
GIGAFIT Goes International: What Franchise Expansion Means for Coaches
GIGAFIT's international expansion into the Middle East reshapes coaching markets globally, raising credential standards and creating new franchise and employment opportunities for prepared coaches.
Gen Z Chose the Gym Over Nightlife. Here's the Operator Play.
53% of 18-34 year olds now choose fitness over nightlife as their primary social outlet. Here's how gym operators should respond.
Postbiotics: The Supplement Category Brands Are Racing to Own
Postbiotics are moving from fringe science to mainstream supplement strategy. Here's why brands are racing to own the category before it fills up.
Mark Mastrov Buys Back 24 Hour Fitness: What a Founder's Return Signals About the HVLP Market
Mark Mastrov bought back 24 Hour Fitness in 2026 — the chain he founded in 1983. What this founder-return pattern signals for HVLP gym operators and the consolidating market.
NBJ 2026 Supplement Report: The US Market Hits $74B and the Categories Driving Every Dollar of Growth
NBJ 2026 Supplement Report: US market at $74.15B in 2025, heading toward $100B by 2029. Weight management leads at +17.9% CAGR. Detailed category analysis.
EōS Fitness Acquires 14 Gyms in Q1 2026 and Reinvests $10M in Existing Locations
EōS Fitness completed 14 acquisitions, signed 11 new leases, and opened 3 new locations in Q1 2026 — while reinvesting $10M in existing facilities. The HVLP model is running at full speed.
July 2026 Gym Traffic: Studios Lead as HVLP Hits Records
HFA FIT Tracker's July 2026 data shows studios outgrowing traditional gyms while HVLP clubs hit record traffic, squeezing mid-tier operators on both ends.
Group Fitness ROI: The Member Data Operators Can't Ignore
New data from 2.6M member journeys shows group fitness participants have 27% higher lifetime value. Here's the financial case operators need to act on.
Fitness Stocks in 2026: What Planet Fitness and Xponential Signal
Planet Fitness and Xponential Fitness are flagged as top fitness stocks in 2026. Here's what their investor thesis means for independent gym operators.
Sports Coaching Market Is Growing at 7-10% Per Year
The sports coaching market is growing 7-10% annually through 2030. Independent coaches have a narrow window to build a differentiated position before consolidation.
AI Coaching Platforms in 2026: What Coaches Must Know
AI coaching platforms are maturing fast in 2026. Here's what every coach needs to know to price their expertise above the automation floor.
58% of Prospects Drop Off Before Booking You
58% of people searching for a coach never make contact. Fix opaque pricing and slow response times to convert demand that already exists.
The $531B Athleisure Boom: Where Brand Opportunity Actually Lives
The $531B sportswear market is growing fast, but athleisure opportunity isn't evenly distributed. Here's where margin and volume gains are actually concentrated in 2026.
AI-Connected Fitness Equipment: What the Market Now Demands
AI-connected fitness hardware is now a baseline expectation for commercial gym buyers. Brands without a data strategy risk losing floor space to tech-native rivals.
Anytime Fitness Asia Is on the Block for $400M
Inspire Brands Asia is seeking $400M+ for Anytime Fitness Asia, setting a landmark valuation benchmark for gym chains across Southeast and East Asia.
Group Fitness Is a Retention Driver: The Operator Case
New industry data confirms group fitness is one of the most measurable retention levers available to gym operators, yet most facilities still treat it as secondary.
Smart Home Gym Equipment: How the Market Is Reshaping Brands
Smart home gym brands are consolidating around strength tech, wearables, and recovery. Those who own the data layer are building moats hardware alone never could.
Retro Fitness Is Recruiting Restaurant Franchisees. Here's Why.
Retro Fitness is converting QSR multi-unit operators into gym franchisees, a cross-sector strategy that signals where fitness franchise recruitment is heading.
Gen Z Has Chosen the Gym as Its New Social Hub
ClassPass data shows 53% of 18-34 year-olds now choose fitness over nightlife. Gym operators who build real community infrastructure will own Gen Z's loyalty.