Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (608)
Two Visits a Week: The Retention Number That Changes Everything
New enterprise data shows members who visit twice a week stay 7 months longer, and 4+ staff interactions monthly boosts renewal odds by 80%.
Planet Fitness Exits Bravo Fit: What the Deal Signals
Planet Fitness exits its Bravo Fit stake as Franchise Equity Partners takes over, while Bay Club drops $42M on a premium California club. Here's what both deals mean.
A $298B Market by 2034: Where Gym Operators Should Bet
The global fitness club market hits $298B by 2034 at a 9.66% CAGR. Here's where smart gym operators should allocate capital now.
Anytime Fitness Hits 6,000 Gyms and Pushes Global
Anytime Fitness opened its 6,000th gym in 2026 and is targeting Europe, Latin America, and the Middle East. Here's what it means for the global fitness market.
The Real Numbers Behind Personal Trainer Earnings in 2026
Beyond the $49K average, personal trainer earnings in 2026 split sharply by model and business strategy. Here's what the real numbers look like.
ABC Trainerize's New Updates: What Changes for Coaches
ABC Trainerize's August 2026 update brings customizable dashboards and higher group capacity. Here's what it means for coaching revenue and scale.
10XU Raises £1.5M: What This FitTech Deal Signals
10XU's £1.5M raise from Collinson Group signals wellness-as-loyalty-infrastructure, a B2B distribution shift coaches and platform builders need to understand now.
US Gym Traffic Beats Record 2025 Pace at Midyear
US gym foot traffic through H1 2026 has already surpassed the record pace set in all of 2025, per the HFA's new FIT Tracker. Here's what operators must do next.
Strong Pilates Bets on Central Europe With Franchise Deal
Strong Pilates signs a master franchise deal with Poland's Xtreme Brands, backed by bValue Fund, targeting Poland and Czech Republic as its latest global markets.
On Air Fitness Targets 145 Clubs by End of 2026
French gym franchise On Air Fitness is targeting 145 clubs by end of 2026, with two August openings and active expansion across Morocco, Italy, Spain, Portugal, and Belgium.
Gen Z and Seniors Are Driving the Gym Market Now
U.S. gym memberships hit a record 77M in 2024, but growth is concentrated in Gen Z adults and adults 65-plus. Here's what operators must do now.
Digital Health Raised $7.4B in H1 2026: What It Means
Digital health raised $7.4B in H1 2026, with AI wearables capturing the largest share. Here's what it means for fitness and wellness brands.
Create Wellness Raises $20M: The Single-Ingredient Brand Bet
Create Wellness raised $20M on a single-ingredient creatine model, signaling that transparency and clinical specificity are becoming the strongest moats in a $100B supplement market under growing regulatory pressure.
Jamieson Wellness Gets a $2B Takeover Bid
Jamieson Wellness received a $2B unsolicited takeover bid, signaling that major consumer goods players are buying supplement trust equity, not building it.
Hexis Raises $2.1M: Personalized Nutrition Apps Are Getting Funded
Hexis's $2.1M raise, backed by Premier League clubs and Tour de France cyclists, signals that personalized nutrition apps are becoming serious infrastructure for supplement brands.
Fitness Industry Stats 2026: The Numbers Operators Need
US gym memberships hit 77 million, personal training drives 47% of global revenue, and the fitness industry is heading toward $300B. Here's what the data means for operators in 2026.
Fitness Ventures Buys 22 Crunch Gyms, Becomes Largest Franchisee
Fitness Ventures acquires 22 Crunch locations to become the brand's largest franchisee, signaling a consolidation wave that independent gym operators can't afford to ignore.
Personal Trainer Salaries in Europe 2026: The Real Numbers
New ERI SalaryExpert data puts Paris personal trainers at $43,600/year average in 2026, with a 14% urban premium and a 5% five-year growth projection.
4 in 5 Trainers Struggle to Find Clients: The Fix
80% of trainers say finding clients is harder than ever, yet the US fitness market heads toward $60B. Here's why the gap exists and how to close it.
Nike and Lululemon at Multi-Year Lows: The Brand Read
Nike at a 12-year stock low and Lululemon at an 8-year low simultaneously signals a structural break in premium athleisure. Here's what fitness operators need to act on now.
SuperLiving Raises $7M: Where Coaching Investment Is Going
SuperLiving's $7M Series A led by Lightspeed joins a wave of 2026 coaching platform raises. Here's what the investment patterns mean for independent coaches.
NASM Report: How Top Trainers Break the $100K Mark
The NASM's June 2026 report identifies the specific habits and business models that separate six-figure personal trainers from the rest.
Daxko Acquires FitnessForce in Global Expansion Play
Daxko acquired FitnessForce on June 23, 2026, targeting gym software dominance across India, Australia, the Middle East, and Southeast Asia.
