Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (608)
Cymbiotika Raises $25M With Hailey Bieber and The Weeknd: What It Reveals About the Market
Cymbiotika raises $25M with Hailey Bieber and The Weeknd as investors. Analysis of the celebrity-investor strategy, liposomal technology differentiation, and what it reveals about supplement market bifurcation.
Retention and Free Cash Flow: The Growth Equation for Gym Operators
A June 2026 UK gym market report reframes member retention as the primary driver of free cash flow, giving operators a data-backed case for investing in retention infrastructure to fund expansion.
Planet Fitness Pauses Black Card Hike, Tests Cold Plunge and Red Light
Planet Fitness pauses the Black Card hike to $29.99, cuts 2026 guidance to +7%, and tests cold plunge and red light in select clubs. What operators should learn from this.
The K-Shaped Economy Is Splitting the Gym Market
Premium and budget gyms are expanding while mid-tier clubs face margin collapse. Here's what the K-shaped split means for gym operators in 2026.
The K-Shaped Gym Economy: Budget or Premium — You Have to Pick a Side
Life Time and Planet Fitness Q1 2026 earnings confirm the K-shaped gym economy: budget and premium thrive, mid-market gets squeezed. Analysis for gym operators.
Fitness M&A in 2026: What Houlihan Lokey Is Tracking
Houlihan Lokey's March 2026 update flagged strength training, Pilates, and wellness as top M&A targets. Here's what gym operators need to know.
Coach Revenue Intelligence — June 2026: Rates, Models, Opportunities
Coach Revenue Intelligence June 2026: current market rates by format, the GLP-1 client opportunity, the 78% income gap between generalist and specialist coaches, and the state of the hybrid model.
Online Coaching Pricing in 2026: Market Data and Frameworks
Online coaching pricing 2026: real market data ($50-400/month tiers), the 3 frameworks that work, and how to escape the generalist race-to-the-bottom.
Noa Raises €5M: What It Signals for Coaches
Noa's $5.5M raise confirms investors are backing niche, premium fitness brands. Here's what solo coaches must do to stay competitive.
GLP-1 Coaching: The Premium Niche Reshaping Personal Training
GLP-1 prescriptions growing 40%/year in the 30-55 demographic — exactly personal training clients. How to position as a specialist and charge $300-500/month.
Fitness Tech M&A Wave: The Coach's Strategic Read
TRNR's expanded licensing deal and the Playlist-EGYM merger signal that coaching IP is becoming an acquisition target. Here's how independent coaches should respond.
Corporate Coaching B2B: The 2026 Revenue Playbook
The B2B corporate coaching segment is the highest-margin, lowest-competition revenue channel for independent coaches in 2026. Here's the acquisition and pricing framework to capture it.
The Gummy Supplement Boom: Market Data on the Format Taking Over
Unilever paid $1.2B for Grüns primarily for the gummy format. The market data behind the supplement gummy boom and what it means for nutrition brands.
Momentous Commits $200K to Female Athlete Performance Research
Momentous commits $200K to fund female athlete performance research via Collective X Health. A meaningful signal from an industry that has long under-studied female physiology.
Meta Spins Off Supernatural: What It Means for Fitness Brands
Meta's Supernatural spin-off into an independent entity signals the limits of big-tech ownership in niche fitness and reshapes how brands should think about platform deals.
Crunch 3.0: What the New Format Teaches Operators
Crunch's fourth 3.0 location in St. Paul reveals how value-tier gyms are using strength training and hot yoga to compete with boutique studios.
Brand Watch: Mapping the 2026 Wellness M&A Consolidation Wave
Five landmark wellness acquisitions in five months: Danone/Huel, Unilever/Grüns, Herbalife/Bioniq. A map of the 2026 consolidation wave reshaping the nutrition and supplement industry.
Athleisure Hits $952B: Where Fitness Brands Must Position Now
The athleisure market hits $952B by 2035. Here's where fitness brands must position now before retail consolidation and fast fashion close the window.
Workout Anytime's EGYM Flagship: The Model to Study
Workout Anytime's new Homestead flagship is the first full-scale test of EGYM smart training inside a 24/7 franchise. Here's what operators need to watch.
The $7.5B Playlist-EGYM Merger: What It Means for Gym Operators
The $7.5B Playlist-EGYM merger combines ClassPass, Mindbody, and EGYM equipment in one entity. Analysis of what it actually changes for gym operators.
How Member Behavior Is Reshaping the Fitness Floor
Members are mixing cardio, strength, and recovery in a single visit. Gym operators still designing around fixed zones are losing ground fast.
David Lloyd's £2.3B PE Move: What It Signals for Operators
TDR Capital's £2.3B continuation fund for David Lloyd reveals how premium gym assets are valued and held when exits stall. Here's what operators need to know.
Whoop's $10B Valuation: The Coach Data Playbook
Whoop's $10.1B valuation signals that physiological data is now healthcare-grade. Here's how coaches can build a pricing and referral moat around it.
How Top Hybrid Coaches Earn $350K+/Year: The Income Structure
Top hybrid coaches earn $350K+/year through a specific structure: capped in-person + scalable online coaching. Here's the math and the operational model to replicate it.