Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (608)
Peloton Buys Skōp: What the Pilates Bet Means for Operators
Peloton's acquisition of Pilates startup Skōp, backed by 48% YoY engagement growth, signals a direct content threat to boutique studio operators facing consolidation from every direction.
Half Your Members Quit Before 6 Months: What They Actually Want
New June 2026 data shows 50% of gym members cancel before 6 months. The cause isn't price — it's a product mismatch operators can actually fix.
Gym Group vs Basic-Fit vs McFIT: Three HVLP Expansion Models in Europe 2026
Gym Group (75 new UK sites), Basic-Fit (1,400+ sites Europe), McFIT/RSG (brand portfolio): three HVLP expansion models decoded. What operators can learn from each approach in 2026.
ClassPass + Mindbody + EGYM $7.5B Merger: What It Means for Gym Operators
The $7.5B Playlist (ClassPass + Mindbody) + EGYM merger closed March 31, 2026. What it means for gym operators: distribution, software, equipment — and the dependency risk.
The Pilates Rollup Is Accelerating: The Operator's Strategic Read
Aligned, Bay Club, and Peloton-Skōp moved in one week. Here's what the boutique Pilates rollup trend means for independent operators who still have leverage.
Peloton Buys Skōp: What the Pilates Bet Means for Coaches
Peloton's acquisition of Skōp reshapes the competitive landscape for Pilates and mobility coaches. Here's what the deal means for your business in 2026.
Online Coaching Pricing 2026: Market Data to Set Your Rates Right
Online coaching 2026: $100-300/month standard, $400-600 specialized, $600-1,200+ high-ticket. Real market data to price with confidence and stop leaving money on the table.
88% Revenue Growth in Luxury Wellness: What It Signals for Premium Coaches
Post House's 88% revenue growth confirms premium wellness is thriving in 2026. Here's what independent coaches should take from it.
The Hybrid Coaching Model: Why 50% of Trainers Chose It (And How to Build One)
50% of trainers chose hybrid as their primary coaching model in 2026. This guide explains why it's the most resilient format, how to structure the offer, and the concrete revenue math.
CoachHub's AI Push: Threat or Leverage for Independent Coaches?
CoachHub's AI-enabled enterprise platform is reshaping what corporate buyers expect from coaching. Here's how independent coaches stay competitive and move upmarket.
AI Tools for Personal Trainers in 2026: What's Actually Worth Using
64% of coaches use AI in 2026. This guide identifies use cases with real ROI (program generation, automated check-ins) vs overhyped ones. Concrete and applicable starting this week.
Women's Sports Nutrition 2026: The Segment Growing 3x Faster Than the Overall Market
Women's sports nutrition hits $23.8 billion in 2026 at 8.8% CAGR — outpacing the overall market. Analysis of the fastest-growing categories and where brand opportunity sits.
Peloton Acquires Skōp: What the $7,995 Pilates Bet Means
Peloton's $7,995 Skōp acquisition and Crunch's mass-market reformer launch bracket the Pilates market, revealing where connected fitness brands must now stand.
The Menopause Market in 2026: A $20B+ Opportunity Brands Are Just Starting to Chase
The menopause market hits $19-21 billion in 2026 (Menopause Business Research Report, May 2026). Pharma, FemTech, supplements, and fitness converging on a high-income, underserved consumer segment.
EU Vitamin Caps: The Reformulation Risk Every Brand Must Price In
The EU's proposed vitamin and mineral caps will force supplement brands to audit and likely reformulate SKUs. Here's what the timeline and cost implications mean for your roadmap.
Applied Nutrition Buys Nutrablend for $16M: The US Manufacturing Play
Applied Nutrition's $16M acquisition of Nutrablend's US assets signals how international supplement brands are using manufacturing M&A to accelerate US market entry in 2026.
The Gym Group's 75-Site UK Expansion: The HVLP Growth Playbook Worth Studying
The Gym Group plans 75 new UK sites over 3 years — funded by free cash flow from its 260-club base. What every gym operator can learn from the most disciplined HVLP expansion in Europe.
Semi-Private Coaching: How to Run 4-6 Clients per Session Without Sacrificing Quality
Semi-private coaching (4-6 clients per session) generates $175-250 per hour — 2-3x more than 1:1. Complete guide: format, pricing, group mix, and managing 5 clients without losing quality.
The K-Shaped Fitness Economy: Where Independent Coaches Win in 2026's Bifurcated Market
The fitness market is splitting between budget and premium. Independent coaches occupy a unique advantage neither gym chains nor boutique studios can replicate. Here's how to capitalize on it.
Corporate Coaching: How to Land Your First B2B Company Contract in 2026
One B2B contract can replace 20-50 individual clients. 41% of employers are increasing wellness spending in 2026. Guide to landing your first corporate coaching contract.
Clean Sports Nutrition in 2026: The Transparency Standards That Win Consumer Trust
The supplement market is approaching $100B. Consumer trust in brands is at a low, but transparency is now a competitive advantage. What winning brands are doing differently in 2026.
The Hybrid Coaching Business Model: Revenue, Structure, and Scalability
The hybrid model breaks the in-person revenue ceiling. Concrete structure, 2026 US pricing benchmarks, and scalability math for coaches transitioning to hybrid.
Why Clients Leave Personal Trainers (Even Good Ones) — and How to Keep Them
Clients don't leave good trainers because of the training — they leave because of progress visibility gaps, life disruptions without re-engagement, and lack of between-session connection. The protocols that fix this.
Protein Market $30→$44B: Where Smart Brands Are Positioning Now
Protein market: $30→$44B at 7.74% CAGR. Analysis of over-growing sub-segments (plant-based, RTD, functional), M&A signals from Danone/Huel, and the underexploited women 40+ segment.