Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (793)
The $325B Supplement Market: What Brands Must Do Now
The global supplement market hits $325B by 2034. Here's where brand operators should focus: delivery innovation, women's health whitespace, and compliance as competitive advantage.
Oura's IPO Signals a Wearable Platform Shift
Oura's $15.6B NASDAQ IPO, powered by 121% subscription revenue growth, sets a new benchmark: wearable health platforms, not devices, now drive valuation.
The Pilates Equipment Boom Operators Are Still Underpricing
Pilates equipment is growing at 6.83% CAGR through 2035, but the real opportunity lies in the Reformer-vs-Mat split most operators are misreading.
Magic AI Raises $11M to Crack the US Market
Magic AI closes an $11M Series B with Soho House backing, signaling a luxury hospitality distribution play over direct-to-consumer in the US fitness mirror market.
Structured, Social, Competitive: The Gym Model Winning in 2026
The fastest-growing gym model in 2026 pairs structured coaching with competitive community. Here's what operators need to know before the window closes.
Oura's $16B IPO: The Wearable Brand Playbook
Oura's $16B Nasdaq IPO confirms the wearable market has split permanently. Here's what fitness brands must do with that signal.
PE Is Resetting Gym Valuations: What Operators Must Know
PE now backs 60%+ of top U.S. gym chains. Here's what independent operators must understand about the valuation reset reshaping exits, lending, and competition.
5 Fitness Trends Reshaping Gym Strategy in 2026
Five forces are converging to reshape gym strategy in 2026. Operators who see them as one unified member value redesign will outperform those chasing each trend separately.
The Wearable Market Is Splitting in Two: What It Means for Brands
The 2026 wearable market is splitting: sub-$200 devices are declining while the $200–$400 tier surges, and 67% of $2.2B in funding went to Oura and WHOOP.
Gummies, Shots, Drinks: Why Format Now Beats Formula
Format is now the primary battleground in the $209.5B supplement market. Gummies and liquid shots are outpacing pills on retention, VC funding, and margin.
RITFIT's $150K BCRF Bet: The Women's Health Brand Play
RITFIT's $150K annual BCRF partnership is a masterclass in cause-marketing as brand differentiation inside a $36B fitness equipment market.
Korea's 10M Runners: What the Autumn Gear Surge Means for Brands
South Korea's 10M active runners are driving a measurable autumn gear surge. Here's what the seasonal demand signal means for global brand strategy.
Technogym's US Pilates Reformer: What It Means for Gyms
Technogym's entry into the US Pilates reformer market signals that the format is moving from boutique specialty to full-service gym standard. Here's what operators need to evaluate.
One Crunch Franchisee Signs 25 Yoga Joints: The Multi-Brand Play
A Crunch Fitness franchisee's 25-unit Yoga Joint deal reveals how top operators are building multi-brand fitness portfolios to own the full customer lifecycle.
Group Coaching Revenue Model: Why Coaches Underestimate It
Group coaching at $75/month looks cheap until you run the numbers. At 20 clients, it outearns a full 1-on-1 roster in a fraction of the delivery hours.
The $209B Supplement Market: Why Liquid Formats Are Winning
The supplement market hit $209.5B in 2025, but the real story for brands is the structural shift toward liquid formats, biosensor personalization, and experiential retail.
Sports Nutrition Hits $93.8B in 2026: Where the Money Is
The sports nutrition and weight management market hits $93.81B in 2026. Here's where growth is concentrated and which segments are already saturated.
Nix Biosensors Closes $10M Series A to Scale Hydration Tech
Nix Biosensors closed a $10M Series A, totaling $17M in funding, to scale its hydration algorithm into B2B health platforms. Here's what it means for nutrition and wearable brands.
Smart Fit's 70-Gym Mexico Push: Lessons for Operators
Smart Fit is deploying US$88M to open 70 Mexican gyms by end-2026, backed by 16% H1 revenue growth. Here's what the expansion blueprint means for operators.
Gym Profitability in 2026: The Numbers Operators Need
A September 2026 industry analysis breaks down gym EBITDA margins, payroll ratios, and revenue-per-member benchmarks, revealing what separates profitable clubs from breakeven operations.
Group Fitness as a Retention Engine: The Operator Case
Members who attend group fitness classes are retained 39% longer. Here's how operators can structure programming, scheduling, and instructor quality to turn that into a churn defense.
PE and Fitness in 2026: Decoding the Consolidation Wave
Three major 2026 PE deals in fitness reveal a clear acquisition playbook. Here's what independent gym operators need to know to survive or get acquired.
Fitness M&A Is Surging in 2026: What Operators Must Know
Fitness M&A is accelerating in 2026. Here's what independent gym operators must understand about deal logic, consolidation risk, and defensible positioning.
Functional Fitness Equipment: The $8.5B Market Breakdown
The functional fitness equipment market hits $8.5B in 2025 and is set to double by 2035. Here's where brands and operators must position to capture growth.