Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (608)
MyFitnessPal Is for Sale: What Coaches Should Do Now
Francisco Partners is exploring a $1B+ sale of MyFitnessPal while the platform acquires Cal AI. Here's what independent coaches need to do before ownership changes.
60% of the Market Is Still In-Person: Capitalize Now
New market data shows in-person training holds 60% of a $48B industry. Here's how coaches can capitalize before the window closes.
Hybrid Coaching Is Driving a $15.6B Market in 2026
The global hybrid personal training market grows from $15.6B in 2026 to $43.3B by 2036. How top hybrid coaches reach $350K+/year and what the 12% CAGR means for coaches today.
GymNation Secures $100M From BlackRock to Expand Into Asia
GymNation raised $100M from BlackRock to scale to 100+ locations in 3 years and enter Asia. A strong signal on what investors want from budget gym operators.
Creatine and Brain Health: The Conversation to Have With Your Clients Over 50
The CABA 2026 creatine and cognitive decline trial changes the conversation coaches can have with their 50+ clients. Triple case muscle-bone-brain: how to present it responsibly.
US Supplement Market Nears $100B: Where Brands Must Position Now
The US supplement market is surging toward $100B, but scale won't determine winners. Here's where brands must position now to capture durable market share.
Unilever Acquires Grüns for $1.2B: FMCG Goes All-In on Wellness Gummies
Unilever acquired Grüns for $1.2B on June 1, 2026 — its first deal since the McCormick food merger. A major signal: functional gummies are redefining the supplement market.
Function Raises $298M at $2.5B: The Startup Reinventing Health Testing
Function Health raises $298M at a $2.5B valuation and acquires GetLabs + SuppCo. The vision: integrated health testing + personalized supplements. Predictive health goes mainstream.
Dick's and Foot Locker: What the Merger Means for Fitness Brands
The Dick's Sporting Goods and Foot Locker merger is accelerating faster than expected, reshaping wholesale leverage and channel strategy for fitness and performance brands.
Applied Nutrition's $16M US Factory Play: What It Signals
Applied Nutrition's $16M Buffalo factory acquisition and £148M revenue upgrade reveal a vertical integration playbook that's redefining competitive standards in North American sports nutrition.
Planet Fitness $30M Oregon Bet: What Operators Should Read Into It
Planet Fitness is deploying $30M to expand across Oregon. Here's what the investment signals for independent and regional gym operators facing rising competitive density.
Padel and Pickleball Inside Gyms: The Diversification Play to Study
Standalone racket sport venues are opening fast, but the smarter play for gym operators may be integrating padel or pickleball courts into existing footprints.
PersonalHour Raises Again: What AI Pilates Means for Coaches
PersonalHour's second funding round in a year is a market signal coaches can't ignore. Here's what AI Pilates platforms can and cannot replace.
Personal Training Market Hits $48B: Where to Position Now
The personal training market hits $48B in 2026. Here's where the real margin is and how coaches should position now.
Coaching Platforms Hit $4.2B: One-on-One Still Leads at 48%
The coaching platform market hits $4.2B in 2026 with one-on-one formats at 48% share. Here's what the data means for coaches building digital revenue.
Wellness Events: How Brands Turn Live Into Recurring Revenue
Fitness brands are restructuring live events from marketing costs into direct recurring revenue streams, building defensible community models that product-only brands can't replicate.
The First 90 Days: Where Gym Retention Is Won or Lost
Global gym churn hits 40% in the first 90 days. Here's the structured onboarding approach that cuts first-quarter dropout and adds $69,600 per location annually.
Lactalis Buys Protein Works: Dairy Giants Enter Sports Nutrition
Lactalis acquires Protein Works ($75M+ turnover) as dairy multinationals target active nutrition, reshaping competition for independent sports nutrition brands.
Applied Nutrition Buys Nutrablend: The Vertical Model to Study
Applied Nutrition's $16M Nutrablend acquisition and Mondelez licensing deal for Walmart and GNC placement is the clearest blueprint for US sports nutrition scale in 2026.
Member Retention: From Reactive Tactics to an Operating Model
April 2026 research reframes gym churn as an infrastructure gap, not a marketing problem. Here's how to build a retention operating model that compounds.
Life Time 2026 Wellness Survey: 82% of Gym Members Prioritize Strength — What Operators Need to Know
Life Time's In-Club Nutrition Coaching: The Upsell Model to Study
Life Time's May 2026 Dynamic Nutrition Coaching launch is the clearest proof yet that in-club nutrition services drive both retention and ARPU for gym operators.
Fitness Ventures Buys 22 Crunch Clubs: What It Signals
Fitness Ventures acquired 22 Crunch Fitness clubs in May 2026, becoming the system's largest operator and confirming a PE-driven consolidation shift targeting cash-flow-positive franchise clusters.
