Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (613)
Member Retention: From Reactive Tactics to an Operating Model
April 2026 research reframes gym churn as an infrastructure gap, not a marketing problem. Here's how to build a retention operating model that compounds.
Life Time 2026 Wellness Survey: 82% of Gym Members Prioritize Strength — What Operators Need to Know
Life Time's In-Club Nutrition Coaching: The Upsell Model to Study
Life Time's May 2026 Dynamic Nutrition Coaching launch is the clearest proof yet that in-club nutrition services drive both retention and ARPU for gym operators.
Fitness Ventures Buys 22 Crunch Clubs: What It Signals
Fitness Ventures acquired 22 Crunch Fitness clubs in May 2026, becoming the system's largest operator and confirming a PE-driven consolidation shift targeting cash-flow-positive franchise clusters.
Pro Playbook: How to Coach a GLP-1 Client in 2026
PersonalHour Raises Growth Funding: AI Moves Into Coaching
PersonalHour's AI-powered coaching platform just closed a growth round. Here's what it means for independent coaches and the $100–$250/month segment.
How to Choose Your Online Coaching Platform in 2026
With 23 platforms competing in 2026, choosing your online coaching platform is now a direct lever on margin. Here's how to evaluate the decision properly.
Mid-Ticket Coaching: How to Defend Your Prices in 2026
AI platforms now compete directly in the $100–$250/month coaching tier. Here's how independent coaches can reprice, repackage, and move upmarket in 2026.
WHOOP's $575M Round: Wearables Become Healthcare
WHOOP's $575M round, backed by Abbott, signals wearables are entering clinical health infrastructure. Here's what fitness brands must do now.
Unilever Acquires Grüns: Big FMCG Bets Big on Greens Supplements
PersonalHour's Funding Push: AI Pilates Eyes Scale
PersonalHour's May 29 funding push reveals the connected fitness blueprint investors are backing in 2026: AI coaching, smart hardware, and recurring digital subscriptions bundled into one platform.
Function Buys SuppCo: Transparency Is Now a Brand Asset
Function's acquisition of SuppCo pairs biomarker monitoring with ISO-accredited label verification, turning supplement transparency into a direct commercial advantage in a $164B market.
Playlist and EGYM Complete $7.5B Merger — What Gym Operators Need to Know
The merger between Playlist (Mindbody + ClassPass) and EGYM is officially closed. Valued at $7.5 billion, it creates the world's largest fitness and wellness operating system — and redraws the tech vendor landscape for gym operators.
The 2026 Personal Training Industry Report: 6 Shifts That Will Define the Next 3 Years
ABC Trainerize just released its annual State of the Personal Training Industry report. Six major shifts emerge — and for coaches who want to stay competitive, some of them signal turns you can't afford to miss.
Cymbiotika Raises $25M Backed by Celebrities — The Wellness Brand Model That's Working in 2026
Cymbiotika, the premium liposomal supplement brand, has closed a $25M seed round after 5 years fully bootstrapped — and $150M in annual revenue. Among the 50+ investors: The Weeknd, Post Malone, and the Jonas Brothers.
Smart Home Gym Hits $2.44B: The Operator Response Plan
The U.S. smart home gym market hits $2.44B. Here's the exact strategy club operators need to compete, retain members, and stay relevant.
Gen Z Ditches Bars for Gyms: The Revenue Play
30% of Gen Z consumers increased gym spending year-over-year. Here's how premium operators are turning that shift into durable revenue and retention.
Crunch 3.0: What the 110-Club Scale Model Teaches
CR Fitness Holdings' $5M Crunch 3.0 prototype and 110-club target reveal concrete structural lessons for every gym operator considering scale or a format refresh.
Subscription Pricing for Coaches: The Models That Actually Work
Per-session pricing exposes coaches to churn and income swings. Here are the subscription structures, price bands, and tier architectures that generate stable recurring revenue in 2026.
Signos Raises $20M: What CGM Coaching Means for Trainers
Signos raised $20M to combine CGM wearables with behavioral coaching inside the GLP-1 boom. Here's what it means for your coaching business.
5 Coaching Platform Features You Can't Ignore in 2026
A January 2026 audit framework identifying the five non-negotiable coaching platform features that grow a business, not just organize one.
Supplement Market Hits $187B: Where Brands Win
The global supplement market hits $187B by 2031, but gummies (12% CAGR) and plant-based products (9.8% CAGR) are where brands must invest now.
Mave Health's $2.1M Seed: Neurotech Enters Fitness
Mave Health's $2.1M seed round signals neurotech's move into mainstream fitness. Here's what it means for brand strategy and recovery hardware positioning.
Home Fitness Equipment Hits $22B: The Margin Map
The home fitness equipment market is heading to $22.2B by 2033. Here's where the margin lives as the category matures past pandemic distortions.