Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (608)
MyFitnessPal Buys Cal AI: What It Means for Coaches
MyFitnessPal's $40M acquisition of Cal AI signals rapid consolidation in nutrition tech. Here's what it means for coaches who rely on third-party apps.
Hybrid Coaching Is the Baseline Now: How to Reposition
Hybrid coaching is now the default expectation, not a differentiator. Here's how to reposition around niche authority and systems quality to stay competitive in 2026.
Coaching Is a $5.34B Industry: What the Numbers Mean for You
The global coaching industry hit $5.34B in 2026, up 17%. Here's what the ICF data actually means for independent coaches building a business right now.
Community as a Marketing Engine: The 2026 Coach Playbook
As client acquisition costs rise and 80% of trainers struggle to find clients, the 2026 playbook turns community into a structured, low-cost marketing engine.
How Fitness Brands Are Turning Community Into a Marketing Engine
Executives at Zumba, Crunch, and Hims and Hers are pivoting from paid acquisition to community-led growth. Here's what that means for your marketing budget.
49% of Lapsed Members: Your Gym Never Reached Out
Zenoti's June 2026 survey found 49% of lapsed gym members were never contacted after they stopped attending. Here's what operators can do about it.
GLP-1 Meets the Gym: HFA Puts a Number on the Opportunity
The HFA's June 2026 white paper gives gym operators a clinical and economic blueprint for turning GLP-1 therapy into a structured, high-value membership revenue stream.
Who's Funding Fitness in 2026: The VC Landscape for Coaches
Fitness VC funding in 2026 is concentrating in AI personalization, platform infrastructure, and hybrid coaching tools. Here's what that means for your coaching business.
Function Health Acquires SuppCo: Trust as a Competitive Advantage in Supplements
Function Health acquires SuppCo (May 2026) and turns quality verification into a competitive advantage. What this signals about the supplement market's evolution.
Gym Run Clubs: The 2026 Retention Trend Operators Can't Ignore
Supplement Market Hits $187B by 2031: Where Growth Lives
The global supplements market is forecast to hit $187.22B by 2031. Here's where the real growth is and how fitness brands should respond.
Wearable Tech Raises $1.52B in 2026 So Far
Wearable fitness tech funding hit $1.47B through mid-2026, up 111.67% YoY. But 80% of capital went to just three deals, reshaping the sector.
ACP Pushes Premarket Approval for Supplements
The ACP is demanding premarket evidence review for supplements, a move that could reshape the $60B+ industry's entry barriers and brand strategies.
Crunch's Pilates Rollout Is a Blueprint for Big-Box Gyms
Crunch Fitness's Denver expansion with four 3.0 clubs and built-in reformer studios shows how big-box gyms are systematically absorbing boutique modalities at scale.
Luxury Athleisure's $952B Opportunity by 2035
The global athleisure market hits $952B by 2035. DTC personalization and blockchain authentication are the two levers luxury brands must activate now.
Gyms as Third Places: The Gen Z Revenue Opportunity
Gen Z is driving record gym visits for social reasons, not just fitness. Here's how operators can structurally monetize that motivation.
Athleisure at $422B: DTC Brands Take Share
The athleisure market hit $422B in 2025. DTC brands Vuori and Alo Yoga are eroding Lululemon's lead while Asia Pacific becomes the fastest-growing battleground.
Whoop and Oura: AI Is Redefining the Wearable Market
Whoop's $10.1B valuation and Oura's $900M raise confirm investors are funding AI clinical intelligence, not hardware. Here's what it means for fitness brands.
Mobile Cryotherapy: The Recovery Revenue Stream Gyms Are Adding
Mobile cryotherapy leasing is giving independent gym operators a low-capex path to premium recovery revenue as manufacturer partnerships lower the entry barrier in 2026.
TRNR Acquires STEPR: Equipment Consolidation Accelerates
TRNR's acquisition of STEPR and $50M+ revenue guidance signals fitness equipment is entering a multi-brand platform era driven by M&A, not organic growth.
79% of Members Quit Over Poor Equipment. The Fix Costs Less Than Churn
A new PSLT Fitness Solutions report finds 79% of members cite equipment condition as a renewal factor, while reactive maintenance inflates costs by up to 30%.
24 Hour Fitness Is Sold Back to Its Founder — What Mark Mastrov's Return Says About the Gym Industry
Mark Mastrov is back as owner of 24 Hour Fitness, the chain he built from scratch. What his return tells us about gym industry consolidation in 2026.
The Pro Playbook: Build a Longevity Coaching Offer — The Trend That Changes Your Perceived Value
Longevity is now the top fitness client goal in 2026. How to build a longevity coaching offer that commands premium pricing and drives long-term client retention.
77M US Gym Members, Slowing Growth: The Operator Playbook
US gym memberships hit 77M in 2024, but growth is slowing. Here's the operator playbook for retention, revenue mix, and demographics.