Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (608)
PE Exits Synergym: What It Signals for European Fitness M&A
Growth Partner's clean exit from Spain's Synergym signals PE still backs European fitness deals, but only when scale and operational discipline are proven.
The Fitness Market Doubles by 2036: How to Position Now
Three 2026 reports project the fitness market hitting $295–298B by 2036. Here's where operators must invest now to capture that growth.
RevolutionRace Buys ICIW: Activewear Consolidation Moves North
RevolutionRace acquired 90.1% of ICIW on July 8, 2026, signaling a new consolidation phase where profitable European activewear brands use M&A to scale strategically.
TRNR Acquires STEPR: The Connected Equipment Signal
TRNR's $6.7M acquisition of STEPR signals accelerating consolidation in connected gym equipment. Here's what it means for your vendor strategy.
Fitness M&A in 2026: What Operators Need to Know Now
Fitness M&A is accelerating in 2026, from TRNR's $6.7M STEPR acquisition to PE-backed studio rollups. Here's what mid-market operators must do now.
TRNR Acquires STEPR: What Coach-Tech Consolidation Means
TRNR's $6.7M acquisition of STEPR pushes its 2026 revenue past $50M. Here's what coach-tech consolidation means for your business leverage.
Personal Training Is 47% of Gym Revenue: The Strategic Read
Personal training now accounts for 47% of global gym revenue in 2026. Here's what that means for your negotiating position and business strategy.
Country Life Buys Aura Cacia: Wellness Brands Consolidate
Country Life acquired Aura Cacia from Frontier Co-op on July 6, 2026, signaling that natural wellness brands are consolidating around trust rather than building new categories from scratch.
The Global Fitness Market Hits $142 Billion in 2026 — and It's Just Getting Started
The global fitness market reaches $142.62B in 2026, projected at $298B by 2034. Who's capturing this growth — and what it reveals about the winning models.
The HYROX Effect on Gyms: A Structural Trend, Not a Passing Phase
The HYROX effect on gyms is structural: engaged and loyal members, growing functional programming demand. How to integrate HYROX into your offering without overhauling your entire facility.
Longevity Coaching: How to Build a Premium Offer That Sells on Different Terms
88% of clients prioritize longevity in 2026. How to build a premium offer with longer commitments, justified pricing, and an underserved 40-65 target demographic — the strategic guide.
When 64% of Trainers Use AI, What Actually Makes You Indispensable?
When 64% of trainers use AI, how do you stay indispensable? The 5 elements AI can't replicate — and how to articulate them in your communication in 2026.
Wearable Funding: $1B Raised, 80% in Just 3 Deals
Wearable fitness tech raised $1B in five months of 2026, but 80% went to just three deals. Here's what that concentration means for fitness brands.
Unilever Eyes Thorne in $4B Supplement Play
Unilever is bidding for Thorne at a $4B valuation, signaling that CPG giants now see premium supplement brands as core portfolio assets.
The Athleisure Market Tops $536 Billion in 2026 — The Sport-Fashion Boundary Has Disappeared
The global athleisure market hits $536.81B in 2026 (10.4% CAGR). This reveals a cultural signal: fitness has shifted from behavior to identity for hundreds of millions of people.
Daxko Acquires FitnessForce: Gym Software Goes Global
Daxko's acquisition of FitnessForce signals global gym software consolidation. Here's what multi-location operators in emerging markets need to know before their next contract renewal.
Click-to-Cancel Laws Are Here. AI Is Operators' Best Defense
FTC click-to-cancel rules are forcing gyms to rethink retention as cancellations rise 8% YoY. AI tools like AltaDX's Click2Save are intercepting churn at the exit screen.
ABC Fitness Report: Consistency Beats Acquisition in 2026
ABC Fitness's Mid-Year 2026 report shows new joins down 9% and cancellations up 8%, but check-ins rose 1%. Here's what that means for your retention strategy.
Personal Trainer Pricing 2026: The Complete Guide to Setting Your Rates
Pro Playbook: Hybrid Coaching Is Now the Default in 2026
Daxko Acquires FitnessForce: What It Means for Coaches
Daxko's acquisition of FitnessForce signals accelerating consolidation in fitness tech. Here's what independent coaches need to know about pricing, data, and platform risk.
Crunch Fitness Plans 100 Openings and Crunch 3.0
Crunch Fitness is planning 100 new gyms globally in 2026, expanding into India, Mexico, and New Zealand, while launching Crunch 3.0 with recovery circuits and new studio formats.
US Gym Memberships Are Slowing: The ABC Fitness Read
ABC Fitness data from June 26, 2026 reveals US gym sign-ups are falling and cancellations rising. Community and hybrid programming are the retention levers operators can't afford to ignore.
Americans Will Spend $60 Billion on Fitness in 2026
Total US fitness spending hits $60 billion in 2026. Breakdown: gym memberships ($38.7B), personal training ($15.6B), digital subscriptions ($4.2B). What it means for operators.