Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (608)
Service Ready: US Gyms Open Doors to Military Recruits
The HFA's Service Ready program gives military recruits free gym access. Here's what operators need to know to turn it into a long-term conversion pipeline.
L Catterton Eyes HYROX: What the Deal Signals
L Catterton's exclusive talks to acquire a HYROX stake signal competitive fitness is now an institutional asset class. Here's what gym operators need to act on.
GLP-1 Plus Exercise: The Gym Revenue Opportunity
A June 2026 HFA study confirms structured exercise boosts GLP-1 therapy outcomes and could save billions, positioning gyms as essential partners in obesity care.
CR Fitness Is on Track for 110 Locations by End 2026: How Budget Gym Franchises Are Dominating
CR Fitness Holdings targets 110 locations by end 2026. HVLP represents 68% of new US gym openings. What this movement means for independent gym operators.
State of the Personal Training Market 2026: $15.6 Billion, Growth, and New Pressures
The US personal training market hit $15.6B in 2026. Behind the growth: trainer oversupply, flat prices, and increasing polarization. The full data breakdown and what it means for your strategy.
Fitness Coach Pricing in France 2026: What the Data Says
STRIDE's 2026 data puts the median coaching session at $65–$75, but a 50% tax credit mechanism means registered coaches can charge $100 while clients pay $50 net.
Online Coaching Platforms 2026: What's Actually Changed
The online coaching platform market has matured fast. In 2026, AI workflows, community tools, and analytics are table stakes. Picking the wrong stack has a measurable cost.
Two Coaching Niches Exploding in 2026: Menopause Fitness and Performance Athletes
Two coaching niches are exploding with little competition in 2026: menopause fitness (50M+ women, almost no qualified coaches) and serious recreational athlete performance (2-3x higher coaching budgets). How to position.
Coaches: GLP-1 Specialization Might Be the Most Valuable Niche of 2026
15+ million people are on GLP-1 medications and most trainers aren't equipped to support them. How to position in this niche in 2026 — before competition catches up.
FitRadar Gets $150K From Microsoft: The Coach Read
Microsoft's $150K award to FitRadar signals big tech is betting on fitness community infrastructure. Here's what independent coaches need to understand now.
US Supplements Near $100B: The Infrastructure Gap Brands Miss
The US supplement market hits $74B in 2025 and tracks toward $100B by 2029. The real constraint isn't formulation. It's fulfillment infrastructure.
PAVS Buys Jabanero: When Tech Pivots to Activewear
PAVS's $15–20M bid for women's activewear brand Jabanero, funded by a $10M equity raise, follows a clear 2026 playbook: tech pivots to wellness via acquisition.
HYROX Takes LVMH-Backed Investment: The Brand Signal
LVMH-backed capital entering HYROX signals luxury conglomerates treating hybrid fitness as a premium lifestyle category, reshaping sponsorship pricing and the wearable partner landscape.
Herbalife Acquires Bioniq and Ronaldo Invests $7.5M: Personalized Nutrition Enters a New Era
Herbalife acquires Bioniq (biomarker-driven personalized nutrition) and Ronaldo invests $7.5M in HBL Pro2col. Two deals that signal the end of the generic supplement era.
Danone Acquires Huel for €1 Billion: The Signal That Nutrition and Health Are Converging
Danone acquired Huel for €1 billion in March 2026. What this deal signals about functional nutrition going mainstream — and what it means for competing brands and fitness professionals.
The K-Shaped Fitness Economy: The Middle Is Disappearing
Q1 2026 earnings from Life Time and Planet Fitness confirm the fitness market split: premium thrives, budget holds, and the middle market is structurally disappearing.
Fitness Park: 400 Clubs and 100 Openings Planned for 2026
Fitness Park crosses 400 clubs in December 2025 and plans 100 new openings in 2026, backed by a 280 million euro Carlyle round. Strategic analysis for fitness club operators.
Hybrid Coaching Revenue Data 2026
Hybrid coaching commands $300-$600 per client per month in 2026, double the rate of fully remote coaching. Here's the data and the strategy to structure your offer.
WHOOP at $10B: Wearables Enter a New Era
WHOOP raised $575M at a $10.1B valuation with Ronaldo, LeBron, and sovereign wealth funds. Oura launched the Ring 5. Both moves signal the same thing: wearables are becoming health platforms.
World Gym Partners with HYROX: What the Gym Chain + Race Series Deal Signals
World Gym International partners with HYROX to integrate official programs across 250+ gyms globally. Here's what this deal signals about retention models and differentiation for gym operators in 2026.
PerfectGym Targets the US: What Operators Must Know
PerfectGym's Sport Alliance-backed US push challenges fragmented American gym software stacks. Here's what operators must know before evaluating any integrated platform deal.
Fitness Ventures Buys 22 Crunch Gyms: The Operator Read
Fitness Ventures acquired 22 Crunch gyms in one deal, becoming the brand's largest franchisee. Here's what intra-brand consolidation means for operators in 2026.
Gyms as Real Estate Anchors: The Operator Advantage
Fitness clubs are now valued as anchor tenants in commercial real estate. Here's how gym operators can turn that shift into concrete lease advantages.
Xplor Buys Bitlancer: What AI Workflows Mean for Coaches
Xplor's acquisition of Bitlancer signals a new wave of fitness tech consolidation. Here's what independent coaches need to do now to protect their operations.