Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (793)
Crunch 3.0 Expansion: Decoding a $5M Franchise Playbook
Fit Fusion's $5M, four-location Crunch 3.0 Denver deal offers gym operators a detailed case study in capital deployment, clustering, and pre-sale strategy.
Gym Franchise Funding in 2026: The Operator's Guide
A practical breakdown of gym franchise financing in 2026, covering SBA loans, construction financing, and the strategic role debt structure plays in operator exits.
Gym of the Future 2026: What the Data Says Operators Must Do
The Athletech News Gym of the Future Report 2026 identifies four shifts operators must act on now: strength floor expansion, boutique embedding, recovery as core infrastructure, and AI-driven retention.
Tonal Partners With WeWork to Crack Workplace Fitness
Tonal's AI fitness systems are now live in nine WeWork locations, signaling a major B2B pivot for premium connected fitness brands away from direct-to-consumer.
Mark Mastrov Reacquires 24 Hour Fitness: What It Means
Mark Mastrov reacquires 24 Hour Fitness with LongRange Capital backing. Here's what it means for operators in the value gym segment.
PE-Backed Gym Rollups Are Accelerating in 2026
Mozaik Investments' five-club Urban Fitness acquisition shows how PE rollups are reshaping the gym market. Here's what independent operators must do now.
Oura's IPO and the Race to Own the Health OS
Oura's $2.2B IPO and $4.1B in 2026 wearable funding mark a structural shift: the category is now about who controls the longitudinal health data layer.
1club Raises €2.2M to Replace Outdated Gym Software
1club raised $2.4M in seed funding to take on legacy gym software with an AI-native platform. Here's what independent coaches should weigh before the US launch.
GLP-1 Drugs Are Creating a New Supplement Category
GLP-1 drugs are creating a distinct supplement sub-category built around prebiotic fiber and electrolytes. Here's why performance nutrition brands can't afford to ignore it in 2026.
Athleisure Hits $952B by 2035: What Brands Must Do Now
The global athleisure market is set to grow from $393B to $952B by 2035. Here's what fitness brands must do to capture share.
200 Pilates Studios in 2.5 Years: Inside LA Fitness's Bet
LA Fitness hit 200 Pilates studios across 16 states and Canada in 2.5 years. Here's what that pace means for operators and independent studios.
August Foot Traffic: HVLP Gyms Are Pulling Away From the Pack
HFA's August 2026 FIT Tracker shows HVLP gyms led all segments in foot traffic, growing in 8 of 9 US Census divisions. The mid-market squeeze is now structural.
Big-Box Gyms Are Betting Big on Pilates
LA Fitness has opened its 200th Pilates studio, and Crunch and EoS are following. Here's what it means for boutique operators and gym owners.
EoS Fitness $14.3M Sale: The NNN Lease Model
A $14.3M NNN sale-leaseback on a Fort Myers EoS Fitness reveals how institutional capital is pricing gym real estate and what it signals for operators.
Community Now Beats Price in Gym Retention
New 2026 data shows 67% of gym members stay for community, not price. Four staff interactions per month lifts renewal odds by 80%.
Barry's Mobile Studio Is a New Operator Playbook
Barry's Mobile Studio, a shipping-container gym debuted at Austin City Limits, offers every premium operator a smarter acquisition model that bypasses traditional real estate risk.
AI Sales Coaching Is Live: What Fitness Trainers Can Take From the AdaptClose Launch
AdaptClose's AI sales coaching launch offers fitness trainers a direct framework for improving discovery call conversion rates through recorded, scored consultations.
REVL Training Enters the US: What It Means for Gym Operators
REVL Training's Florida launch signals a new wave of APAC fitness franchises targeting the US. Here's what gym operators need to know.
Private Capital Is Targeting Gyms: What Operators Must Know
M&A activity in fitness has more than doubled in a decade. Here's what independent gym operators must understand about private equity's roll-up playbook.
Executive Fitness Coaching Is Booming. Here's the Business Case
Executive fitness coaching is becoming a high-margin niche as business leaders treat health as a performance input. Here's the business case for coaches ready to compete.
The Six-Month Retention Cliff Gym Owners Must Fix
2026 data shows gym retention at 66.4%, with half of new members gone within six months. Here's how operators can fix it structurally.
Gold's Gym Signs 15-Unit Deal in Southern California
Gold's Gym signs a 15-unit franchise deal with Roknipour Investment Group in LA and Orange County, showing how legacy brands are using property-experienced operators to scale fast.
How Independent Gyms Are Beating Chains With Proximity
Independent gyms are outperforming chains on satisfaction and retention by anchoring to proximity, fixed coaching, and community. But the data gap with HVLP operators remains a real threat.
HVLP vs Studios: Who's Actually Winning the Foot Traffic Surge?
HFA's August 2026 FIT Tracker confirmed the year's strongest foot traffic gain, with HVLP facilities and boutique studios leading across 8 of 9 U.S. Census divisions. Mid-market clubs are the clear laggard.