Strategic intelligence for fitness professionals
Strategic intelligence for fitness coaches, gym owners, and brands. Expert data, analysis, and industry trends to grow your fitness business.
Latest articles (608)
64% of Personal Trainers Now Use AI — Here's What They're Actually Doing With It
A 2026 fitness industry report reveals 64% of personal trainers now use AI tools. Here's a breakdown of what they're actually doing with it and what non-adopters are risking.
The Portal's $5M Raise: What Premium Wellness Clubs Signal
The Portal's $5M raise signals rapid growth in referral-only luxury wellness clubs. Here's what it means for coaches targeting premium clients.
Independent Coaching in France 2026: What the Market Data Reveals
France's 2026 coaching market shows gym chains formalizing embedded partner programs. Here's what the data means for your business model and independence.
The $164B Supplement Market: Where the Growth Is Now
The global supplement market hits $164B in 2025, heading to $284B by 2034. Here's where the real growth is concentrated and how brands should position now.
Unilever Acquires Grüns: What This Bet on Celebrity Greens Supplements Signals
Unilever acquires Grüns, the Drake-backed greens gummy brand. Here's what this deal signals about Big FMCG's wellness strategy and the premium supplement market in 2026.
OxeFit and Fountain Life: What Funded Fitness Brands Look Like in 2026
OxeFit's $100M+ raise and Fountain Life's Series B reveal the 2026 investor thesis: capital flows to fitness brands fusing hardware, clinical data, and longevity outcomes.
Fitness Ventures Hits 115 Crunch Locations: The Read
Fitness Ventures' acquisition of 22 Crunch gyms brings it to 115 locations, signaling mega-franchisee consolidation as the dominant HVLP value-creation play.
Create Wellness Raises $20M: Creatine Gummies Are Going Mainstream
Create Wellness just raised $20M Series B for creatine gummies. Here's what this funding signals about the supplement market and why the format shift matters more than the formula.
World Gym Partners With HYROX for Asia: What It Means for Gym Operators
World Gym and HYROX signed a 3-year partnership covering 140 clubs in Taiwan (May 28, 2026). Analysis of the integration model and what gym operators globally can learn from it.
Gym Franchise Consolidation 2026: What the M&A Wave Means for Operators
Gym franchise consolidation wave in 2026: Planet Fitness, Crunch, PE rollups. What it means for independent operators and where their competitive advantage lies.
Data-Led Gym Retention: Turn Engagement Signals Into Revenue
Gym retention is a behavioral math problem. Here's how to use visit frequency, training intensity, and engagement data to stop churn before it happens.
PE and Boutique Fitness: What Operators Must Know Now
PE-backed consolidation is accelerating across boutique fitness in mid-2026. Here's what independent operators must do now to adapt.
Aligned Fitness Hits 61 Studios: The Boutique Rollup Playbook
Aligned Fitness's acquisition of six Club Pilates studios in New Jersey reveals how PE-backed operators are systematically consolidating boutique fitness franchises.
How to Raise Your Coaching Prices Without Losing Clients
How to raise your coaching prices without losing clients. The right timing, pricing psychology, the exact script, and 2026 market benchmarks for personal trainers.
Pro Playbook: How to Build a Coaching Waitlist
Pro Playbook: how to build a real coaching waitlist. The complete mechanism to go from chasing clients to having prospects ask to work with you — and the pricing effect it creates.
PersonalHour's AI Pilates Funding: What It Signals for Coaches
PersonalHour's AI Pilates funding round, alongside Peloton's Skōp acquisition, signals accelerating automation at the equipment layer. Here's what independent coaches need to do now.
Online Coaching Pricing Models That Actually Work in 2026
A model-selection framework for online coaches in 2026: which pricing structure maximizes retention and revenue given today's bifurcated market.
Coaching Industry Hits $5.3B: What the Data Means for You
The coaching industry hit $5.34B with 122,974 practitioners globally. Here's what the ICF data means for your positioning, pricing, and growth strategy.
AI Tools for Personal Trainers in 2026: What Actually Works
Which AI tools are genuinely useful for personal trainers in 2026? High-impact use cases, what to avoid, and how to structure AI in your daily coaching workflow to save time without losing quality.
Unilever Buys Grüns for $1.2B: What It Signals for Supplements
Unilever acquired Grüns for $1.2B on June 1, 2026. Analysis of what this Big Consumer consolidation wave means for the supplement market and independent brands.
Lactalis Buys Protein Works: The Strategic Read
Lactalis acquires Protein Works in a distribution and margin play that signals global food multinationals are now actively consolidating the $30B–$44B protein supplement category.
Oura's $575M Bet: Wearables Go Clinical
Oura's $575M Series G at a $10B+ valuation signals wearables are becoming clinical tools. Here's what that means for fitness brands' retention and strategy.
Danone Buys Huel for €1B: Complete Nutrition Goes Mainstream
Danone acquired Huel for ~€1B (March 2026). What this deal reveals about the convergence of sports nutrition and functional food, and the opportunities for challenger brands.
Athleisure at $423B: Where Brands Win in 2026
The global athleisure market hits $423.55B in 2025 and heads toward $935B by 2034. Here's where brands win and where they get squeezed out.